Stop groveling for clients! Herman Chan, an agent who made The Real Estate Influencers of 2017 list, doesn’t need to seek out business. Thanks to the brand and online presence Herman built, eager clients seek him out and beg him to be their agent! On today’s podcast, Herman shares the social media strategies he’s used to become one of the industry’s most influential and sought-after agents. He also offers actionable advice on generating positive reviews to protect your business’ online reputation and discusses his favorite app for building a modern real estate team. Catch all this and more on another can’t-miss episode of Real Estate Rockstars!
Listen to today’s show and learn:
- Herman’s brief background [3:36]
- The number of homes Herman sold last year as a solo agent [4:46]
- Herman’s ECI and profit margin [6:58]
- Why Herman doesn’t encourage door knocking [10:28]
- What drives business to Herman’s door [12:07]
- How Herman built his real estate brand [17:37]
- Advice on building your brand and becoming the local expert [18:56]
- How to initiate review exchanges with other agents [25:13]
- Herman’s favorite app for building a real estate team [26:42]
- One mistake all agents can learn from [30:00]
- How to protect your business’ reputation online [34:11]
- How to break through your goals.
- Plus so much more.
For over a decade, Herman continues to garner awards for Top Producer and President’s Club each year. Little known fact: 90% of the business is done by 10% of agents. He has sold more homes than most real estate agents will in their entire career.
San Francisco Bay Area born & raised, Herman graduated from University of California, Berkeley with Top Honors in Mass Communication. He is a Mission San Jose High School Alumni (ranked #67 best public school in the nation by US News & World Report). Having lived abroad in France & Asia, he is tri-lingual. International clients rely on his lifetime of local knowledge about the SF, Silicon Valley & East Bay markets. In fact, The San Francisco Chronicle gave Herman his own web series called “Real Estate Real Simple”.
Technology sells real estate now. Just ask Herman’s 35,000 Facebook & Twitter followers. 90% of buyers start their search online. With his trusty iPad attached to his hip, Herman can conduct real time MLS searches in his car with clients, e-sign contracts on the go, and procure special deals for his buyers from social media feeds. For his clients abroad, Herman shoots a video tour of a house and immediately sends it to them through his YouTube channel. He once live broadcasted an inspection via Skype for an out of town buyer too. For his sellers, their properties get maximum exposure from his tech-savvy skills. He gets top SEO rankings for his listings via social media promotions, video blogging, QR codes, branded URLs and more. Each property deserves its own unique campaign tailored to a target demographic.
Herman’s clients range from Fortune 500 CEO’s, to Facebook, Google, SalesForce, Square executives, to UC Berkeley professors, to all cash investors from Asia, to Gen X/Y and Millennials. They tend to be professional, educated and tech savvy…not unlike himself.
Labeled by Inman News & Sold Magazine as The Real Estate Celebrity & Expert, Herman has been featured on countless print and TV outlets like HGTV, MSNBC, House Hunters, Money Magazine, My House is Worth What, Top Agent Magazine, Unique Homes Magazine, Wealth Magazine, CBS, KGO, KOFY-TV, KRON-TV, ComcastTV, World Journal, Epoch Times, BlogTalk Radio and the documentary Moving Up, Moving Our. He’s written for Huffington Post, Yahoo Finance, Realtor Magazine, Frontiers, Instinct, Agent Genius and more. Catch him as the Money & Living Expert for MTV’s NewNowNext, the Home & Garden expert for eHow.com and the San Francisco Chronicle. Kodak tapped him to be their brand’s Real Estate Influencer. Herman’s blog Habitat for Hermanity is read worldwide for his unique point of view about real estate.
Herman has participated in various causes, like Saks 5th Avenue’s WorkOpen Campaign, MACY’s Passport, Academy of Friends and the Trevor Project. He even lent his face alongside Deepak Chopra, Andy Cohen, Dr. Drew, Margaret Cho, Kathy Griffin, Cindy McCain, Fran Drescher and Lisa Ling for the NoH8 Campaign. Instinct Magazine crowned Herman as one of their Leading Men for his work on the anti-cyber bulling campaign Say It To My Face.
Related Links and Resources:
- Herman Chan | Lux Tech Home
- Habitat for Hermanity
- Sotheby’s International Realty
Thanks for Rocking Out
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