Have you been struggling with your attempts to increase real estate referrals? Are you looking for a more effective way to get referrals from real estate clients and your sphere of influence? Podcast guest Mike Mazyck is adamant that there is a better way. He has perfected the art of increasing real estate referrals and recently discussed how he turns his clients into raving fans in this interview with Pat.
Below are 4 of the steps that Mike uses to ensure his current clients become long-term fans who will gladly refer new clients to his growing real estate team. Want to hear the podcast in its entirety? Listen now using the podcast player below.
Wow Current Clients During the Sale to Increase Real Estate Referrals
As an industry, when it comes to referrals, real estate places too much emphasis on post-sale marketing. According to Mike, the best time to turn clients into raving fans is not after a closing, but actually during the sale. Doing this is a lot easier than you might think.
Essentially, you want to make your clients’ experiences with you and with moving as pleasant as possible. Delivering moving-day food is one of the more common practices, but it isn’t the only thing you should consider. Other excellent options include re-keying clients’ homes, arranging utility setups, and giving personalized gifts at the end of a sale.
The important thing is to get creative! Wowing each client takes some thought, but it’s always appreciated and often reciprocated in the form of glowing recommendations, reviews and referral business..
Increase Real Estate Referrals by Building Your Brand With Valuable Services
Today’s common real estate marketing methods, like social media marketing, are great for building your brand and generating leads. However, with a little creativity and branding ingenuity, you can put your real estate business several steps ahead of competitors. Mike works to build his brand while continuously wowing his current clients with some very clever marketing methods. For example, when his clients need moving boxes, Mike’s company provides branded moving boxes, giving clients a valuable service while gaining exposure for his company.
Hire a Full-Time Real Estate Concierge for More Referrals
As your real estate business grows, you’ll find that you have less time to provide each client with the personalized services that can make the difference between a satisfied client and a raving fan. Of course, this doesn’t mean that you should neglect to provide these services as you gain more business. Instead, consider hiring a full-time concierge who can put all of their effort into wowing clients and increasing your real estate referrals.
Don’t Ignore Post-Sale Marketing
While Mike made it very clear that the best time to turn clients into raving fans is during the sale, post-sale marketing to your sphere of influence still has a place in real estate. Ongoing touches with friendly holiday cards and brief thank you messages go a long way when it comes to keeping your business in the forefront of past clients’ minds when the time comes to suggest real estate agents to family members or friends. So, be sure to develop and implement a post-sale marketing strategy with touches throughout the year to increase real estate referrals.
While these steps are easy to understand, there is certainly some additional work to take on as you implement them in your day-to-day client interactions. Is it really worth it? Well, for Mike it certainly has been as his referral business shot up 86.6% this year alone!
For more information and tips on the ways to create raving fans and increase your business referrals, be sure to listen to Pat’s complete podcast interview with Mike Mazyck.
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