Ready to move up to luxury listings? More importantly, are you ready to become the go-to luxury listing agent in your local market? Don’t miss this podcast with luxury listing expert to get a wealth of actionable information you can put to use right away and turn yourself into a luxury listing specialist in your local real estate market.
Michael LaFido is a top-producing Realtor® and real estate consultant with over sixteen years of experience in the industry. Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become the key to his success. This approach is based on developing and maintaining relationships with his clients, so that he can serve them with the highest standard of customer service and respect. Michael LaFido is the author of the book “Marketing Luxury”.
Michael is the founder of the Marketing Luxury Group. The Marketing Luxury Group assists other real estate agents and affluent home owners by providing premium Bespoke services including “lifestyle marketing’, consulting, and PR services to help agents and owners sell their luxury homes using our proven and reputable strategies.
Michael also created the nationally recognized luxury certification for real estate agents which is known as Luxury Listing Specialist (LUXE). This new certification establishes a minimum set of standards for agents that represent luxury homes and is offered as Continuing Education (CE) for real estate agents in certain states.
Join us as Michael shares his mindset and a glance at his journey to becoming a Real Estate Rockstar by having his methods become “The New Standard” for marketing luxury homes today.
Listen to today’s show and learn:
- Michael’s brief bio [14:57]
- How Michael’s real estate business looked like last year [16:05]
- On cultivating leads and team training [16:55]
- Michael’s team profit in the last 12 months [18:26]
- How Michael moved up to luxury listings [20:36]
- 3 ways you can increase commissions year in and year out [22:07]
- 3 things you can do right now to increase your average sales price [25:08]
- The importance of the four P’s in real estate [26:56]
- How and where to leverage your first luxury listing to grow your business [33:25]
- Michael’s creative ways to get referrals and buyers [42:16]
- How to use video to stand out in your market and position yourself as an expert [42:37]
- How to break through your goals.
- Plus so much more!
Related Links and Resources:
- Marketing Luxury Group: The Finest Homes Deserve The Finest Marketing
- Chicagoland Real Estate Video Blog
- Luxe: Luxury Listing Specialist
- Marketing Luxury Redefined
- Conlon Christie’s International Real Estate
- Marketing Luxury: Sell Your Luxury Home in Any Market by Michael LaFido
- Cracking the Real Estate Code
- The Compound Effect by Darren Hardy
Thanks for Rocking Out
Thank you for tuning in to Pat Hiban Interviews Real Estate Rockstars, we appreciate you! To get more Rockstar content sent directly to your device as it becomes available, subscribe on iTunes or Stitcher! Reviews on iTunes are extremely helpful and appreciated! We read each and every one of them, please feel free to leave your email so that we can personally reach out and say thanks! Have any questions? Tweet me, Facebook me, or call 410.750.6746, and ask Pat anything. Don’t forget to head on over to Bare Naked Agent for Pat’s answers, and advice. Thank you Rockstar Nation, and keep rockin!
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