You probably hate making cold calls almost as much as the average person hates receiving them. Like most agents, however, you’re probably not sure how else to generate your own leads consistently. Rockstar real estate agent and author of Kill Cold Calls, Steve Jolly, has found a better way. Using a host of digital marketing techniques, including email marketing and the promotion of lead-capture pages, Steve creates and converts his own leads as a solo agent. On today’s show, he shares the tools he uses, how he uses them, and the incentives he offers to those willing to complete his lead-capture forms. Listen and learn how to build your real estate business without making cold calls or buying leads on this episode of Real Estate Rockstars!
Listen to today’s show and learn:
- Steve’s brief background [3:17]
- What the book Kill Cold Calls is all about [4:15]
- Where Steve gets his business [4:48]
- Steve’s earnings and expenses last year [6:52]
- How to create engaging content for email marketing [7:40]
- The open rate for Steve’s marketing emails [11:08]
- How technology can help you find the right people to follow up with [11:45]
- The marketing tools Steve uses [12:20]
- How Steve started his list of leads and how he adds to it now [19:50]
- Examples of materials and strategies you can use to capture leads [26:01]
- How to break through your goals.
- Plus so much more.
Steve Jolly is a Real Estate Broker with Benchmark Realty in Nashville, TN. He started selling real estate in 2005 after a successful career in medical device sales and operations. Steve leads a small team with his wife and manages their marketing. Ten years ago, he realized that the future of sales was moving online. Steve started creating his own websites to generate leads and market his listings. He now uses that knowledge and the power of stories to build relationships online that lead to more sales.
Steve’s new book, Kill Cold Calls, show you how to generate a six figure real estate income like direct marketing legends without cold calls. Steve shares his love of marketing for the State of TN and in the Facebook group he founded, Real Estate Marketing All Stars.
Related Links and Resources:
- Kill Cold Calls: How to Generate a Six Figure Real Estate Income like Direct Marketing Legends without Cold Calls by Steve Jolly
- Agents Market Intel
- Nashville Real Estate and Nashville Homes For Sale
- Follow Up Boss: Never Lose Another Real Estate Lead
- MailChimp: Build Your Brand. Sell More Stuff.
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