Are you leveraging Zillow reviews for real estate agents as a part of your lead generation strategy? According to recent podcast guest and real estate rockstar Jennifer Spencer, you absolutely should be do just that. By pairing Zillow ads with 5-star reviews, Jennifer has managed to pull in more than enough business to become one of the industry’s greatest success stories.
Below, we share a few of her tips on getting Zillow reviews for real estate agents and combining them with Zillow ads to create a powerful lead generation combination. For more tips on getting leads, advice on managing real estate teams, and more, listen to the podcast interview!
Where Jennifer Gets Her Buyer Leads and Seller Leads
Jennifer manages to keep her buyer-to-seller ratio balanced, which is not something all agents are able to do successfully. Part of the reason why she’s able to keep her business balanced so well can be attributed to where she gets her business from.
With most of her business coming in from repeat and referral clients, Jennifer is able to maintain the balanced client ratio she established years earlier. For a whopping 35% of her business, however, she pulls in new clients from Zillow thanks to Zillow ads and online reviews for real estate agents; she currently has nearly 200 reviews written by satisfied buyer and seller clients.
Jennifer’s Tips on Zillow Reviews for Real Estate Agents
When it comes to real estate agent advertising through Zillow, many agents tend to go overboard. While Jennifer does suggest using Zillow ads, she doesn’t suggest spending a huge amount of money on them. Instead, she recommends using reviews, which cost nothing and have a huge impact, to sell your services to potential clients.
For Jennifer, her lead generation efforts on Zillow really started to pay off when she combined Zillow ads with Zillow reviews for real estate agents. The paid advertising helps to ensure that her target audience is aware her services, but it’s her 5-star reviews that provide the social proof needed to convince them to contact her team over someone else’s.
Getting Good Zillow Reviews for Real Estate Agents
Now that you know how important it is to use Zillow reviews as a major part of your lead generation strategy, you might be wondering how to get more of the 5-star reviews you’ll need to succeed. As you might expect, there aren’t any shortcuts when it comes to building an impressive online presence. In order to get 5-star reviews, you need to provide 5-star client service.
Once you’ve provided a client with 5-star service, there’s one last thing you should do in order to get a glowing review from them: Ask for it! The vast majority of clients are more than willing to support an excellent agent with a great review, especially if they know how important Zillow reviews for real estate agents are. So, after a successful closing, always remember to ask for a review.
If you want to learn more about how you can make the most of Zillow ads and Zillow reviews for real estate agents, be sure to listen to the complete podcast interview with Jennifer Spencer.
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