Good negotiation skills often make the difference between a great real estate deal and no deal at all. Millionaire mogul Anthony Lolli joins us today to discuss the negotiation tactics that helped him build the hugely successful Rapid Realty brokerage and made him a millionaire by the age of 23. Anthony offers his advice on negotiating different types of real estate deals, including property sales and property purchases. Learn the negotiation skills that make million-dollar deals happen on this Real Estate Rockstars!
Listen to today’s show and learn:
- Anthony’s brief bio [2:08]
- Why over 100 people have tattoos of the Rapid Realty logo [3:33]
- How to get a higher sales commission at Rapid Realty [4:59]
- Anthony’s advice on negotiating a property purchase [6:09]
- How to show sellers you’re serious about a property purchase [10:15]
- What Anthony considers to be a lowball offer [13:53]
- Negotiation strategies for sellers [14:25]
- Some great real estate deals negotiated by Anthony [17:36]
- What Anthony’s book, The Heart of the Deal, is about [20:36]
- The structure of Rapid Realty [22:17]
- What makes Rapid Realty different from other brokerages [23:10]
- How to break through your goals.
- Plus so much more.
Anthony Lolli rose from humble beginnings to become a successful real estate investor, developer, and entrepreneur. A lifelong resident of Brooklyn, NY, Anthony got his real estate license at 19, and quickly became one of the top agents in the borough. At 21, realizing that the established real estate companies at the time were not giving renters the attention they deserved, he decided to launch his own firm, Rapid Realty NYC.
A hands-on leader and franchisor, on any given day, Anthony can be found training agents at any of Rapid’s many offices, helping new franchisees look for the perfect location to set up shop, or meeting with new partners to expand and improve the range of services Rapid Realty offers its clients.
Anthony’s dynamic leadership style, business innovation, and philanthropy have garnered recognition both locally—receiving awards from New York publications like The Queens Courier and Brooklyn Spectator—and on the international stage. In 2013, Anthony received the Silver Stevie in the Real Estate Executive of the Year category of the International Business Awards, and became the first real estate professional to win top prize in the Entrepreneur of the Year category of the Golden Bridge Awards. He also led RAPIDREALTY to a place on the Inc. 5000, SmartCEO New York’s Future 50 list, and back-to-back Franchisee Satisfaction Awards from The Franchise Business Review, all within Rapid’s first four years of franchising.
Anthony is a regular speaker at colleges, high schools, and business forums.
Related Links and Resources:
- Grow Your Real Estate Profits with Our Agent Success Toolbox
- Anthony Lolli | Author, Entrepreneur, Philanthropist, Real Estate Mogul, Genuine American Success Story
- Anthony Lolli | Wikipedia
- Rapid Realty NYC
- The Heart of the Deal: How to Invest and Negotiate like a Real Estate Mogul by Anthony Lolli (Author), and Benjamin Platt (Contributor)
Thanks for Rocking Out
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