Ben Bacal’s typical million-dollar listing sells in 30-90 days. On today’s podcast, he sits down with Pat to discuss the tool that makes it possible for him to sell properties worth millions of dollars in less than three months: video marketing. In addition to explaining how he markets listings, Ben shares video-marketing ideas that the average agent can implement with ease. Plus, Ben breaks down what makes his videos popular with both buyers and clients.
Learn how to get high-dollar listings and sell them quickly with professional-looking videos on this Real Estate Rockstars!
Listen to today’s show and learn:
- Ben’s brief bio [2:11]
- How Ben got the most expensive listing in America [2:48]
- The number of houses Ben sold last year [4:05]
- Ben’s ECI and net profit [4:35]
- How Ben started in real estate [5:53]
- The benefits of video marketing [9:52]
- Why so many agents struggle with video marketing [11:40]
- How Roofshoot helps agents shoot professional videos [14:32]
- An alternative to business cards [15:42]
- How Ben makes his videos stand out [18:53]
- Ideas for agents who want to start creating their own listing videos [23:09]
- What 90% of Internet traffic will be driven by in 2019 [27:06]
- How to break through your goals.
- Plus so much more.
Ben Bacal has become a clear leader in Southern California’s luxury real estate business. Selling over a billion dollars in residential real estate, he has carved his niche and driven prices in the most prominent neighborhoods in Los Angeles. Building his real estate empire from the ground up, Ben was recently ranked #9 in the nation by The Wall Street Journal for individual sales volume. Ben is best known for his role in skyrocketing median home prices in the Bird streets and Trousdale Estates – arguably two of the most exclusive neighborhoods in Los Angeles. The first person to sell a property for $20 million in Trousdale, subsequently causing the price in the neighborhood to double from $1500 to $3000 per square foot. Simultaneously catalyzing a similar trend in the Bird Streets, Bacal was the first to push prices above $1700 per square foot and most recently over $3000 per square foot. Ben continues to drive pricing with record breaking sales not only in Trousdale Estates and the Bird Streets, but also Beverly Hills, Bel Air, and other parts of the Hollywood Hills. Ben is well respected among his peers and has become the “go-to” agent for hard to find trophy properties. His excellent relationships with home owners and developers alike, along with his knowledge of inventory allows him access to properties that are not available to most agents and gives him the ability to easily connect buyers with the best property for them. When listing a client’s home for sale, Ben develops a very personalized and aggressive marketing approach. Ben and his team are committed to clear communication and loyalty for each and every client looking to buy or sell a home. When you work with Ben Bacal, you are working with a calculated and realistic professional who makes bold decisions in order to bring the client both a rewarding and satisfying result.
Related Links and Resources:
- Grow Your Real Estate Profits with Our Agent Success Toolbox
- Ben Bacal Estates
Thanks for Rocking Out
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