A bad LinkedIn profile won’t do you any favors when it comes to getting more real estate referrals. In fact, unless your LinkedIn profile is clean, complete, and professional, you’re better off without one.
However, if you’re willing to put some work toward making your bad LinkedIn profile better, it can pay off in a big way when it comes to generating repeat and referral business.
Rhonda Sher talked best practices for LinkedIn profiles during a recent Real Estate Rockstars podcast. To hear everything she had to say about leveraging LinkedIn as a real estate agent, listen to the complete podcast below.
To learn easy fixes for common problems with LinkedIn profiles, read on.
5 Problems with Your Bad LinkedIn Profile (and How to Fix Them)
The most common LinkedIn profile mistakes aren’t hard to fix. More likely than not, many of the problems with your profile can be fixed in minutes.
Here are 5 profile problems you can fix today:
- No Professional Picture
One of the best LinkedIn tips we can offer is this: ensure you’re using a great profile picture. If you aren’t using a professional profile pic, spend $50 and an hour of your time to get one taken; it’s well worth the investment.
- Not Including a Summary
The profile summary is where you tell people who you are and what you do; it’s basically your chance to sell visitors on you and your services. In addition to including information on what you offer, tell your profile visitors what makes you unique and why you’re worth hiring.
- Omitting Correct Contact Details
All the effort you put into your summary will be for nothing if your profile visitors have no way to reach you. Don’t forget to post contact details on your page, including your phone number and email address. If you haven’t looked at these details in some time, take a moment to check them for accuracy.
- Failing to Leverage Certifications
Real estate agents get some great certifications over the years. You probably have at least a few, so why not include them on your profile? Some real estate training sites, like Rebus University, provide graduates with certificates that can be posted on LinkedIn in minutes.
- Poor Optimization
Another profile problem that plagues many real estate agents is poor optimization. Instead of including specific terms that will pull in traffic from search engines, agents often use very basic keywords that provide no SEO benefit. For a quick SEO boost, include location and industry-specific keywords throughout your profile.
Learn More About Making a Bad LinkedIn Profile Better
To hear more about making a bad LinkedIn profile better, including strategies for getting great testimonials, listen to the complete podcast with Rhonda Sher.
After that, be sure to grab a copy of Rhonda’s toolbox item: LinkedIn Tips to Take Your Business to the Next Level. You’ll find it and many other items from past podcast guests in our Free Agent Success Toolbox.