Did you know that it’s possible to instantly engage thousands of potential clients at once with mass texts? On today’s episode of Real Estate Rockstars, Pat sits down with Blair Ballin to discuss SMS marketing. Listen as Blair shares his strategies for engaging cold leads with various types of texts. In addition to explaining why texting can be such a powerful marketing tool, Blair provides examples of the texts he drafts and names the exact services he uses to send them. By the end of the episode, you’ll know how to reach more leads in less time with one of the world’s most efficient marketing methods.

blair ballin

Listen to today’s show and learn:

  • Blair’s brief bio [1:00]
  • Blair’s sales and profit figures [2:05]
  • How to use mass texting for lead engagement [3:48]
  • Examples of texts used for SMS marketing [5:34]
  • The benefits of SMS marketing [9:01]
  • Why Blair is glad to be done with the REO business [14:54]
  • Blair’s thoughts on the future of REOs [18:56]
  • Ways new companies disrupt the real estate industry [24:01]
  • Why Blair isn’t worried about companies like Opendoor [30:36]
  • How to break through your goals.
  • Plus so much more.

Blair Ballin

Blair was born in Santa Monica, California. His father worked in the hospitality industry managing hotels, and Blair’s family moved every 3-5 years. From California, they began a journey that went to Seattle, WA, Manhattan, NY, Chicago, IL and New Orleans, LA.

Blair graduated from high school in New Orleans, LA and then moved to Tempe, AZ to attend Arizona State University, which he graduated from in 4 years with a BA in Journalism and Minor in Business and History.

Upon graduating from ASU Blair purchased his home through a Realtor and had a less than desirable experience. However, those events had a very positive impact in that they were what formed Blair’s business and life. His mission statement was created and journey to become one of Arizona’s top producers began.

Fast forward several years, Blair formed a team that was together for 5+ years. As market conditions changed, so did the team’s focus and structure and that set the foundation for The Blair Group; recognized by The Wall Street Journal as being in the Top 100 Agents in 2008 for units sold and the #1 Weichert Agent in 2009 for units sold.

Blair and his wife have a daughter, and they enjoy supporting locally owned family businesses, trying new restaurants and going to the movies. They love animals and have a shiz-tzu (Macey) and a Terrier (Elsa)–before you say anything, let it go ?

Blair’s hobbies outside of work include: learning about social media, golf, following the Chicago Bulls, going to see the newest movies, and trying new restaurants.

Blair is very passionate about his career and providing high levels of customer service for his clients. He is very knowledgeable about the Phoenix real estate market, and most cities in Maricopa County.

He lives by and follows one work methodology: helping America’s economy 1 home at a time.

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Thanks for Rocking Out

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