By now, you’ve probably heard that real estate Facebook ads are a high-ROI alternative to other forms of online marketing. When done right, it’s true that Facebook advertising is a low-cost marketing method that delivers respectable results.
When done wrong, however, it can be just as expensive and ineffective as any other poorly designed marketing campaign.
Facebook expert Evans Putman recently appeared on Real Estate Rockstars to help listeners maximize the effectiveness of their Facebook ads.
In this post, we explore Evans’ tips for creating real estate Facebook ads that generate clients and commissions. To hear all of Evans’ advice on Facebook advertising, listen to the podcast below.
Tip #1: Include All of the Right Elements
Like other low-cost lead generation strategies, Facebook advertising won’t work if it lacks certain key items. Before pushing out a Facebook ad, it’s important to ensure that it contains the elements essential for success, which include:
A good headline captures the audience’s attention and inspires them to take action. Without one, your ad will fall flat.
Building from the headline, your post text should further entice the audience to take action. Offering a solution to one of the audience’s problems is a good way to do this.
A Link Description
Finally, following the same theme as your headline and post text, the link description serves as your ad’s call to action.
Tip #2: Select Strong Images That Stand Out
A well-written Facebook ad won’t generate great results if it’s not used in conjunction with a strong, relevant image.
Since Facebook ads target specific groups of people, the images used in your ads should be relevant and meaningful to your targeted groups.
When targeting first-time home buyers, for instance, an image of a family closing on their first home might be a good choice. Getting as specific as possible can boost the effectiveness of your images.
The bottom line is this: you should always think about who you’re targeting and what will capture their attention when selecting an ad image.
Tip #3: Utilize Templates for Real Estate Facebook Ads
When it comes to crafting an effective Facebook ad, starting from scratch often isn’t the best strategy.
Instead, utilize one of many real estate Facebook ads that have already been proven effective at generating clients and commissions. You can find these ads online and attempt to recreate them, but there’s a better way.
Head over to our Agent Success Toolbox and download Evans’ free gift: The Ultimate Facebook Ad Cheat Sheet for More Real Estate Commissions. Not only does it expand on all of the tips included in this post, it contains examples of effective real estate Facebook ads with instructions on making them work for you.
Learn More About Real Estate Facebook Ads
To learn more about creating real estate Facebook ads that generate clients and commission dollars, listen to the complete podcast with Evans Putman.
Also, don’t miss Evans’ free video; it shows how to raise your average sale price with one easy online strategy.