960: One Pivot Had a HUGE Impact on This Team’s Profitability – Dewey Golub

March 15, 2021
2020 was a year that forced many real estate teams to make major pivots. Dewey Golub, the founder of Found Properties Group, made a difficult decision when the pandemic hit, but it was one that took his team’s profitability to heights he never thought possible. On today’s Real Estate Rockstars, Dewey shares the hardcore pivot that turned 2020 into one of his team’s best years ever and offers advice to agents who are struggling in 2021’s highly competitive markets.
Listen to today’s show and learn:
  • Dewey’s start in real estate [1:41]
  • When Dewey realized real estate was right for him [6:23]
  • The technology that changed real estate [7:37]
  • Dewey’s first real estate deal [9:42]
  • How Dewey built his ideal real estate team [15:37]
  • The hardcore pivot Dewey made in 2020 [19:09]
  • How company culture impacts a real estate business [25:07]
  • What new agents need to succeed [28:52]
  • The best way to get your buyer’s offer accepted [30:27]
  • Real estate technology every team needs [31:42]
  • How agents can succeed in 2021 [32:14]
  • Dewey’s real estate predictions for 2021 [33:51]
Dewey Golub Having begun his Charleston real estate career at the beginning of a boom market in 2004, Dewey saw many successful projects with multiple 250+ unit conversions selling out completely in a single sales day. This volume magnitude gave him indispensable insight into what goes into the management, marketing, sales, and closings of large projects. Dewey continues to build his experience on this foundation. He joined Sotheby’s international Realty where he specialized in luxury residential sales and commercial development which began laying the foundation for first class marketing and customer service systems. The Cassina Group in 2011 offered a never been seen before technology partnership in the IDX CRM side of the business due to their relationship with BOOMTOWN and facilitated his building a small team. In 2014, Dewey moved his team to Keller Williams Charleston-Mt. Pleasant, and they have continued steady growth as The Found Properties Group.

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Aaron Amuchastegui 

So the question is, how do most agents find the secrets to succeed in today’s competitive real estate markets, especially when the top agents are keeping those secrets to themselves? That’s the question, and this podcast will give you the answer. Hi, I’m Aaron and welcome to Real Estate Rockstars.

 

Aaron Amuchastegui 

Real Estate Rockstars, this is Aaron Amuchastegui. Hey, today I get to interview Dewey Golub. So his company’s called found properties group. He’s been an agent for a long time, a lot of interesting stuff we’re going to talk about today. He totally changed his business during 2020. Due to all the things that happen, you know, with COVID and everything else, and he’s out in Charleston, South Carolina, you guys might recognize that’s where our famous, you know, previous host Pat Hiban lives. He’s been listening to the show for a long, long time. And I can’t wait to get to talk to you today. Dewey, thanks for coming on the show.

 

Dewey Golub 

I’ve been waiting for this, you know, listener for years and now honored to be on here myself.

 

Aaron Amuchastegui 

Awesome. Well, anytime you see Pat, you could tell him he was your favorite host. But don’t brag about him too much on here. We don’t want it to get to his head when we get to see him. So. So how long you’ve been doing real estate?

 

Dewey Golub 

Yeah, so started real estate 2004 right at the right at the first boom. And I’ve been in it full time ever since. It’s the only thing printed on my business card, which of course I don’t have to carry anymore.

 

Aaron Amuchastegui 

That’s awesome. So you start in real estate 2004 heck of a time to get started. Were you living out in Charleston, then?

 

Dewey Golub 

I returned back to Charleston, I came here for college, got a degree in marine biology put that to great use by working on private mega yachts in the Mediterranean. And when I got sick of living in a bunk bed and color coordinating my clothes to the day of the week, I moved back to Charleston to get into real estate. I was 27. And I’m 44. So this is all I do.

 

Aaron Amuchastegui 

So did it make you want to have a mega yacht someday? Or were you like, Man, that’s a lot of work. I’m not going to do that ever again.

 

Dewey Golub 

Fascinating story. My real answer to that is I used it as a social experiment. All the crews hang together in every court. And I had a standard question who’s the owner? What do they do? And are they special? Like, did they come out of the womb? Totally different than you and I? and honest to God, the only time that somebody said yes, that guy actually was smart enough not to own a boat, he used his friend’s boat. That guy’s name is Bill Gates. And they’re like, he’s totally different. When you’re, when you’re around Bill Gates serving him, you’re like, you can tell he’s trying to dumb it down to talk to you. But every other time I ask that question of these billionaires, they’re like, they’re just another person that worked hard or got lucky or in a thing. They’re like, they are just another person. And then I thought, Well, I better stop cleaning their toy, and I better go make some money so that I can have a big toy to

 

Aaron Amuchastegui 

Yeah, that is totally the American dream and also totally real, every super wealthy person I’ve ever met, every amazing, famous person I’ve ever met, is just another person that’s just as excited to talk to you and hear about you. And it is, you know, normal people do extraordinary things and, and getting to learn that at such a young age really helped you. Last week we were in Cabo San Lucas, and there were mega yachts there. And people kept, there’s like helicopters on the back of them and boats hanging on the front. And I and I found myself thinking I wonder who owns that one. That was the first thing my daughter was asking, Who owns that? I’m like, I don’t know. But whoever owns one, they’re doing something pretty cool.

 

Dewey Golub 

Yeah, they are. They’re fantastic toys. I’ll say it and then make a move off of this. It teaches you a great sense of independence. When you’re you know, back in my day, I was on a large boat. I was on the Budweiser flagship. And it was 200 feet. It was actually 173 feet. And we did two transatlantic ‘s. And when there was only one other person with my job and then a first mate. So there’s essentially three people that run the entire boat, and then the engineer, captain’s not working that much everybody else works inside. And so you got three people in the middle of the Atlantic on this huge machine, full of other machines and anything that breaks you got to fix it. You got to figure it out. Sometimes you got to do it in a hurry. The guy I worked with he used to have a great saying he said Take your time because we’re in a hurry. ie if you rush and you screw this up, we could be really jammed up. So like don’t rush because if you screw this up, we’re screwed.

 

Aaron Amuchastegui 

I love that. Take your time. We’re in a hurry. I need to start using that because that that is actually such a powerful thought right there. So I was living in California in 2004. Right and so When I think I like getting into real estate that was when I just you know, fresh out of college working for a home builder, life was good. And so my experience out there was houses were booming and a seller’s market similar to the way they are right now, peep New Home Builders were building a lot of the stuff and so people would kind of buy a house builders who build 100 houses, they would release like 10 at a time. And if the people that bought them at the very beginning, like in the first 10, they pay 400,000 for a house. By the time the builder got to the you know, the last house, they’d be selling them for 500,000. So people were so eager to buy these first houses because they knew like next month prices were going to go up every month, the builder was raising the price, this set price and so 2004, 2005, 2006 booming, booming, booming 2007, it’s starting to slow down, and we’re gonna hit starting to feel a little bit different. But it really kind of started crashing around 2009 everything changed. What was it like in South Carolina during like, so your first year. So let’s start with your first year real estate out there. And then kind of tell me about your next five to 10 after that.

 

Dewey Golub 

Alright, I’ll try to I’ll try to keep this one short, I can tangent. So my first week of real estate, I got a lead on a Monday, we were under contract on a Friday. And four weeks later, I made more than I would generally make I made 25% of my year’s paycheck. And I thought, Hey, I made a great decision.

 

Aaron Amuchastegui 

You’re hooked. You’re totally hooked. It’s the first time first time anyone holds a commission check whether it’s on week one or six months later. I think they’re totally hooked.

 

Dewey Golub 

Yeah. And, and then, you know, fast forward. The company I was at, we were like half site sales and half general brokerage. So I was half a hunter killer, and half a site sale guy. And the site says that we were doing were condo conversions legally converting apartment complexes to condos. And so we had a couple where we’d have 250 units, we get the line out the door, you’d get a lottery ticket, you’d come in, you’d pick off the map of what was left, we sell them all in a day, we’d have 60 days to close them. And then we’d go do it again. And there’d be a 60 day ramp up where we said sell or site sit and have people in and turn them around. So that was good for volume. And then there was a crash just like everybody else. And so I went from unit count Volume Two sales price volume, and I moved to Sotheby’s to sell luxury. And that was good. also started doing boutique commercial because our commercial environment on the peninsula of Charleston, which is 200 or 300 years old, depending on the building is a lot like residential, a lot less like big box commercial. So I did luxury and commercial. And then I was fortunate enough where some friends of mine were related to the owner of Boomtown which started in Charleston, South Carolina, and they asked me to come and see this new technology that was going to change residential real estate and I thought, Oh my God, this new technology is going to change residential real estate. And so that was the first CRM. And that’s Boomtown. And we were in boot. We were essentially boomtowns beta. And I did that for years. And then I realized wow, we’re the only people not a Keller Williams growing a sales team utilizing Boomtown so that’s when I took Adam roaches call and went to lunch and you know, Adam Roach, the man and the lunch that changed my life. And so then I went to Keller Williams and I’ve been growing a Gary Keller kW sales team ever since.

 

Aaron Amuchastegui 

All right, so a lot to unpack there for listeners. they’ve listened to our show a lot. So we’ve had Adam Roach on the call as a guest. Last year, he also probably did five to 10 kind of guest interviews as a guest host on the show. He’s actually the guy that came on and interviewed my brother when my brother was a guest on the show. You guys have heard us talk about that a little bit Dewey recently joined gobundance and we’re gonna get a chance to meet in person in probably just a month’s time up in up in Tahoe. They just opened up California, they just opened up Tahoe. And so now things are going to be, they say things will be getting back to normal, but I know they’ll never be normal, but it’s whatever our new normal is. So you within a week you got your first deal. What what type of deal was that? What what type of lead was that? What type of purchasing sale was that?

 

Dewey Golub 

Yeah, I took floor duty. The phone rang. I picked it up. It was somebody that wanted to buy a house for their post college aged child. So it was like somebody’s parents buying a house for 20 something. And here I was 20 something and and we went out and started looking at houses. They were geographically and price point specific. I was very upfront I said I have no idea what I’m doing but I want to work my tail off for you. And I’m in an office with local people that do know what they’re doing and they won’t let it go wrong and They were great people, we had a great time, we did a great transaction. And so it was just, it was just a single family residence like that.

 

Aaron Amuchastegui 

That’s friggin awesome. I love the honesty, the anytime I’m training people on my team to do anything new, right? This week, we’re calling people saying like, hey, do you want us to do you know, do you want to sell us your property? Like, hey, we just bought the one next door. We would like to buy yours you have any? And they’re like, what do I say when they say this? I’m like, you could tell them this is the first time you’ve ever made this call. Like it’s true. Like, you’ve never had this conversation before. Like, just be honest. Like it’s going to be the better connection that you have. So floor duty is, you know, people do this as much anymore because people don’t just randomly cold call a business as often anymore. But 20 years ago, 15 years ago, they did. It was like, Hey, we want to buy a house, where’s their real estate company? They’re gonna call the number for the real estate company you answered. And they said, we’re looking for this. You’re like, okay, that’s perfect. I said, so awesome. So you get your first one, then you said your next kind of sales needed for wireless on site sales, condo conversions. And I think that’s a lot like the new home builders stuff where you’re, you’re gonna stay on site, and there’s open house saying stuff for sale, people come walk through either a condo or a model home. And you’re going okay, you can buy this one over here is that what site sales are when you were doing that?

 

Dewey Golub 

There was deal flow, right? So you could sell something and get paid, that was pretty small, that paycheck got cut up so many different ways. But it’s nice as a young, young, fresh start to have some sort of income. And the other thing was, I didn’t work for one developer, right? Like, it’s not like I worked for a national home builder. We were a marketing arm. And so the marketing would drive people in the opportunity would drive people and they’d look around and say, this opportunity is not for me, I’m not buying this today. Great. Well, tomorrow, I’m not here. So I’d love to go show you houses. So it’s also a great lead generation tool for somebody that, you know, didn’t have a great big sphere of influence, because I was younger, and I didn’t know anybody that owned a house. And so I could build rapport and you know, build trust, and then add value and pick up clients.

 

Aaron Amuchastegui 

It’s a lot like, you know, your people are new, doing open houses and leads, it’s kind of a lot like doing open houses, except for every once in a while, or maybe more often than not, you would get to sell the house that you’re doing the open house at because the condo sales or home builder sales as the listing agent, are commonly a much smaller commission, you know, it’s like, they’re like, Hey, we’re doing all the work. We’ve done this thing, you’re just standing here and buyers are going to come in. And so they do a much smaller commission. That sounds like that’s what it was like. But the cool thing was you were able to take that and get that lead to go sell them something else. That was one of the first pivots that homebuilders did during the crash. Like during 2008 2009. I remember our home building team, it became okay to actually sell the people something else. In 2005, the real estate agents that worked at our offices, they weren’t allowed to sell anybody anything else. It was like no, you sell that house and you get commission for that. And then a couple years later, when it starts to get tough, it was like No, if you get a lead, you can go, we can be a real estate office, now we can we actually have a brokerage now instead of that I like some of the original pivots. And now this year, we’ve seen all sorts of pivots like that.

 

Aaron Amuchastegui 

So you got to do a lot of different experiences. You started growing a team, you went to the kW model. With that, you met some of our good friends out there. And he, like you said the lunches to change your life. Let’s fast forward to, like, how big you got. So what was your company doing in 2019? Right? And what’s the average sales price out there? And then tell me about 2020.

 

Dewey Golub 

Yeah, so I like to call this my COVID journey. Hopefully not everybody has one. Yeah, so I’ve got an incredible righthand. Her name is Angie Mirto. She essentially runs the team, right? I’m the vision. She’s the integrator, and she is unreal. And so we’ve been together six years, she has a background working large sales department for lonar during the upswing, and then an IT company that was continuously voted top five places to work in the state. So she’s just super dialed in on our industry, and on great culture. And so I had a coffee with her six years ago. And she believed in the vision, even though it didn’t exist, it was all in my head. And so we spent six years building what we thought was best practices, the perfect kW sales team. And it was one of these really complicated, really integrated sales teams, some of the highlights of ours, we had a really high admin to agent count, we had to hire more of a finished brand and a higher price point, our average price point at the time was probably 250, in the Charleston market, and our team was 375. So 50%, higher is a big deal. When it comes to running numbers. We had eight sales people and five admin, in 2019, we closed 51 million in volume, the way that we set our goals and running our numbers is different. We do business planning clinic with each individual in the fall for the following year. And then whatever comes out of that meeting is our annual goal, right? We don’t set some arbitrary number and then try to get everybody to meet it. So we came out of that meeting. And we had, we were closing out the year 51 million. And all of a sudden, we were at 83 for the next year. And I thought from a business perspective, that doesn’t sound realistic. That doesn’t sound like a good idea. It sounds it doesn’t sound like it’s based in fact, and we went back we dug through all the numbers is what everybody wanted to do is what they’ve done is what was in their pipeline, we do pipeline review every week, it’s got to be 80% or higher to make it on there. And all this stuff already existed going into 2020 is like alright, I guess we’re doing 83 million, like buckle up, this is gonna be a wild ride. And we got a few months into 2020. And all of a sudden, you know, we use a cc dashboard, everything’s tracked, it integrates with our CRM, like there’s no BS about what we’re doing. We just live by the numbers, because I’m not going to put my family’s future income on the line because somebody told me they’re gonna sell a lot of stuff, like, show me, right. And we examine this stuff every day, deeply every week, and incredibly every month and quarter. And it was like, holy, holy, you know what, like, we’re gonna do 102 million this year. And that’s what it’s projecting at the end of the first quarter. Like, what is this is bananas. And then there was COVID.

 

Aaron Amuchastegui 

First first quarter 2020 you guys like we’ve done 25 million, we’re on pace to do 102.

 

Dewey Golub 

Yeah, it was crazy. And COVID happened. And like I said, we had this really, really complicated built out team structure model, big office culture, three offices, everybody in the office every day, lots of trainings. Everybody out a specialty, we’re doing all these things. We have coaching clients, we’re we’re just we’re running on every cylinder to the point where if there’s a disruption, and like something stops firing, all of a sudden, everything else started to fire off, right? And it’s like, we might have built something that’s too complicated. We might be overthinking this. And so Angie and I both have young children, and we both became school teachers at the beginning of COVID, right, we’re working from home. We’ve got kids in the house, we’re doing education, and I have been preaching and listening and waiting for the next recession. And I’ve been ready for it right? Not like a doomsday or just like, Hey, everybody, this is good and the good times, but we’re gonna really, really take up ground in the bad times, because we’re professionals and we see what’s coming and and so for me, I just did What I thought was right, as a business person, I said, All right, recession’s here. Let’s get it on. Right. And not everybody on the team had my sense of urgency because most of the people on the team were younger, and they hadn’t been through a recession. And they didn’t have children. And then in their personal life, they weren’t stressed, because they weren’t now school teachers. And all of a sudden, we had a culture problem. And we had two different cultures going on on the team, those that were running scared and urgent, and I was I was in scared back, and I am I come from abundance. I don’t come from fear. But I’m also smart, and I have children. And I was like, all right, like, this is got to be bad news.

 

Dewey Golub 

Now, let’s buckle down, double down, you know, cut the p&l work harder, work faster, work smarter. And that just didn’t work for two thirds of the team. And I said, That’s who I am. That’s what I’m doing. I’m gonna grind it hardcore. And if you are with me, you’re with me. And if you’re not, you know, then take all of your clients, and we will support you, and you can close them. And we will share in those revenues. But like, this is our culture. Now we are, we went from like, go lucky and busy to super hardcore. And if you’re not super hardcore, then there’s no room for you here anymore. It became uncomfortable. And so we just had a splitting of the ways where we couldn’t be the ones to keep everybody engaged. If they weren’t self starters, if they weren’t self motivated, if they weren’t into protecting their future, then we weren’t of the same culture any longer. And so everybody’s, you know, we did great. Everybody’s doing okay, I wish that they were all doing great. We would be doing tremendous together, but I just couldn’t be half in and half out in the first 120 days of COVID. With me, it was it was all or nothing.

 

Aaron Amuchastegui 

I think the, we’ve talked a lot about, so many people have been had a different boat they were writing in, in 2020, is affected so many people so differently. And just your point of people  having with young kids compared to people that didn’t, you know, stay at home is probably a much different experience for that, you know, teenage kids, you know, when the only way they were seeing people was at school, and now they weren’t, you know, is much different. So, you know, people had all sorts of differing experiences, people that were already working from home or had home offices, or you know, it’s your one thing one parent didn’t work already, when, when both parents were now supposed to work and kids were at home. So everybody had a dramatically different thing. And I could definitely picture how at the beginning, if you’re like, Hey, this is some serious stuff. And we’re gonna make some big adjustments. If some of the people are like, hey, it’s what’s the big deal? It’s not that serious. And I could sit, that would be tough. I’m like, No, I need I need to follow this plan. I need to believe in this planning to commit to this plan. So you had a big culture problem. So and by the end of 2020, what do you what do you remember what volume you hit for 2020?

 

Dewey Golub 

Yeah, so 2019 was 51 million. And then we projected 83, and then 102. And then we closed at 53 million, but we literally we dropped down to like, two full time sales agents out of seven. And then I ramped up my selling, and then Angie, everybody on the team, all the admin generally on my team have licenses. So then Angie started selling, and we still close 53 million, honestly. But we did all the other correct things, right? Like we attack the p&l, we’re working smarter, not harder. The profit margin went way up, like by 6%. You know, we went from like low 20s to high 20s. I think we went from 23 to 29%. And the actual dollar profit was more than I’ve ever made in 17 years. So though, we only sold 2 million more than a year before we sold 53 instead of 51. We made 6% more profit. And that equated, you know, almost six figures more in profit. And, you know, by the time things settled down, we realized the sky wasn’t gonna fall. And we became a virtual culture instead of an office culture. And the only people that were left were self motivated, not motivated, because they were, you know, under our guidance, it was like, you know, and they had to be in the, in the office all the time being motivated by Angie and I were probably working I mean, we’re working the same hours, but it doesn’t feel like it. You know, you’re at home, seeing your kids, you’re walking your dog, everything’s on zoom, you get your earbuds in like life is good. So relaxing, it’s stress free, not wondering if the people that you’re in business where they’re doing what you’re doing, you know, it’s it’s really been several wonderful, I got so many blessings out of COVID and, you know, changing the culture of the team is just one of them. But you know, that’s the one that we’re talking about now, but it’s it’s awesome. Honestly, I love it and the people that are on the team that Were on the team before COVID they love it because the culture has become more distilled, everybody that’s left are more similar to each other than the diversity and culture that existed beforehand. Every I mean, you know, it’s like, it’s like, it’s like going to war together. I mean, we’re all battle tested. And we had the same mentality and the people that had a different mentality, they, they kind of, they did their thing, we did our thing. And now we’re, we’re tighter and closer together. And we’ve attracted, you know, somehow our frequency just changed, we’ve hired up, we’ve got four new agents on the team, and they are all so much more the culture that we thought we had, and everybody is just totally having a good time, which is fun.

 

Aaron Amuchastegui 

It’s It’s interesting how crisis really takes down some of the, you know, some of the some of the coverage, right, like realizing what’s really going on. So when times are good, it’s really easy to keep doing stuff. We’ve had a lot of agents that have come on and a and just said, Hey, with COVID, we’ve just sold so many houses, it’s it’s so great. Now we’re getting all the listings, no one’s even negotiating and says, you did a lot and and you got to say, you know, COVID, I wasn’t super easy, you had to make some big changes. But some of the big things that you did is you made sure that everybody was on the same page. And then you work smarter, not harder. And you and you also cut costs, you were like, Hey, can we do this? And can we still actually cut costs and tighten things up and change things around a little bit to kind of having a second chance to rebuild culture is pretty awesome. Especially, you know, like you said that you’re older now. And you’ve been in the business for a while. So getting a second chance to almost like start your company again. And say like, you know, what am I going to do? Do you think he will ever go back to an office culture now that everybody is living the virtual culture?

 

Dewey Golub 

It’s interesting for me to answer that question. Me personally, nowhere near as much the people on the team, a lot of them are high Is, right? They really want to be around each other. And so we still we’ve got a really nice office, we pay for the thing, you know, it’s super comfortable. And some people want to be in it, and some people don’t. And it’s like you, do you I mean, we have our cc tracker, we got our metrics, we got our KPIs.

 

Aaron Amuchastegui 

You live in downtown Charleston, we’re gonna hear people walking by out front talking pretty soon.

 

Dewey Golub 

So yeah, so we’re in and out on office culture, we want to support our market center. So we’d like to be there, there’s a need for some admin to be there. So they’re there. They want some company and those agents that also want company, they’re all hanging out together. And then some of us like Angie had an hour and a half commute 45 minutes each way, which for Charleston’s a long time, and she’s like, this is great, you know, like, I’m gonna now that I’m not a babysitter. Yeah, I’ll be home two thirds of the time, and I’ll go to the office to see people a third of the time.

 

Aaron Amuchastegui 

That is very cool. So many pros and cons. And if you can, you know, focus on the pros, and you can make adjustments to minimize the cons, and kind of restructure, you know, then the new business the you can really have, you know, some great success. So, I love getting to hear your story of how you got here and what happened. I’ve got kind of some rapid fire questions. So when you were a new agent, what do you wish you would like? What would you go back and tell yourself now about real estate? What do you wish you would have known about real estate? When you you know, within a week, you all sudden got a big paycheck. But was there something else you wish you would have known when you first got started that you know now?

 

Dewey Golub 

Yeah, coaching. So we always have coaches, you know, nobody in my mind is beyond a coach, you know, you look at Tony Robbins or john Maxwell. It’s like, how are you ever going to get beyond having somebody like that in your corner? It took me a decade to get into coaching. I didn’t, you know, I just wasn’t exposed to it. It’s not that I said no, But I met Adam Roach, and I got into personal development, and I got into coaching and I got into all of these things. And that’s really it. Right? You know, could it be a mentor? Or could it be the environment? Yes. Right? Does it boil down to something as simple as find somebody that is two steps ahead of you on the path that you want to be on, add value to their life, and that might just be paying them and then get in with them? Right? And we’ve generally not stuck with a coach for more than a couple years. But I’ve been in coaching ever since I came to kW and met Adam and generally will carry two coaches, and they’re expensive, and they’re totally worth it. And so it would be that if I boiled it down to one thing, it would be coaching.

 

Aaron Amuchastegui 

I love that answer. I wish I would have known about coaching. I didn’t join any sort of coaching or mastermind groups or anything until you know 2015 I’ve been in the business for a while and it would have helped me so much about have done it sooner. So the let’s see, what is that right now it is a seller’s market. You know, as some of your people represent buyers out there, what would you tell them? What’s your number one way to get your offer accepted when you’re competing with 20 other offers on a property?

 

Dewey Golub 

We will play around this all the time. And so we’ve got a toolbox full of items. One is very straightforward. It’s the escalation clause. So let’s say you put in an offer at 400, that the ask is 400,000, you put in an offer of 400,000, you’re the first one and and then they say, All right, we’re getting more offers. And you put together an escalation addendum instead of just saying, Oh, my gosh, maybe we’ll go to 410 and see what happens, right? So you say, all right, well, here’s a addendum that says we’ll go to 425 will go up in $5,000 increments, and you need to essentially prove to us that there was an offer that we beat. So if somebody else comes in at, you know, for 14, we’ll pay for 15. If somebody comes in at 408, we’ll pay for 410. If somebody comes in at 426, it’s theirs. And so that’s the correct way to use an escalation clause.

 

Aaron Amuchastegui 

Alright, and that’s your favorite thing right now. I like that. What about best technology for real estate right now you have anything that you’re that you really love, that really helps you get your job done?

 

Dewey Golub 

Yeah, our CC tracker. Now you got to be at scale to use something like that. But, you know, you’ve got to be able to track it to examine it. And if you don’t know your numbers, you’re just shooting in the dark and hoping for the best by the end of the year. So our CC tracker, because it also drills down on every single thing. So it’s not just, you know, it would become a very long answer. So I’ll just say our cc tracker.

 

Aaron Amuchastegui 

What’s the number one way people can succeed in 2021?

 

Dewey Golub 

Yeah, I think they’re gonna have to get creative, right? I hate these type of markets, because they take away your professional advantage. Right? Whoever gets there first with the biggest checkbook wins is not a question. Right? So you just got to find a different way to do what you’re doing. Whatever your specialty is, if you’re looking for listings, or if you’ve got a buyer, you should circle prospect for an off market deal. You know, the list is long. But the answer is, if you do what everybody else is doing, when you’re in a market where there’s double digit offers on every listing. You’re not doing anything.

 

Aaron Amuchastegui 

Yeah. I love that. Markets like this, your professionalism, your professional advantages are gone – it’s whoever gets there first. You know, we wrote, I told people this last week, we had a cash offer on a property two hours after it comes out. And an hour later, we just get a response that says they accepted another offer. And we’re like we didn’t full price cash. Right? When it came out. What didn’t you didn’t even tell us to increase? Like, what why did we miss this? Yeah, there is something that it is it is different, having to be creative, having to work harder. You know, what’s number one thing you learned in 2020? Could be real estate can be personal anything with number one thing you learn about yourself or about the world?

 

Dewey Golub 

Let go, just let it happen.

 

Aaron Amuchastegui 

Let go and let it happen. You know, any predictions? Now as a final question, what are your predictions for 2021? in you know, in real estate, and you think it could markets going up markets going down, you know, more houses getting built less houses getting built, more affordable housing, and any any real estate predictions?

 

Dewey Golub 

Unfortunately, my prediction is more of the same. So what you’ve experienced for the last three months, I think you got nine more months of it coming, you just can’t change. I mean, without a mortgage meltdown, which we’re not going to see you can’t change a real estate market when its main driver is based around this inventory issue. And the inventory issue has become so deep, right? So it’s unfortunately more of the same. I wish it was more balanced. But Yeah.

 

Aaron Amuchastegui 

It sure has been, you know, fun getting to chat with you today and catch up with you. I can’t wait to get to hang out in Tahoe at the end of the month. Yeah, listeners out there. If any of you guys are wondering what gobundance is, what masterminds are, things like that. You know, find me on Instagram, send me a message I can send you some more info about it. Maybe you want to come hang out with Dewey and I in in Squaw Valley next week. Dewey, people are gonna want to reach out to you and ask you questions about your culture. They’re gonna ask you about coaches, they’re gonna ask you about that software. What’s the best way for listeners to reach out and find you and get more info?

 

Dewey Golub 

Emails the easiest – I’m always available. I do have some free time during the day. I love to pay it forward and help anybody out. So if you want to talk about anything that Aaron and I chatted about today, hit me up and I’ll call for a few minutes, I promise.

 

Aaron Amuchastegui 

Awesome. Dewey, thanks for coming on. Real Estate Rockstars, thank you for listening.

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