Eric Benaim’s real estate firm sells over one-billion dollars in volume per year. On today’s podcast, Eric explains how he captured over 70 percent of his market, the steps he took to build highly lucrative relationships with developers, and why niching is the key to selling billions in real estate volume. Eric also shares his billion-dollar pitch – the pitch that has helped him win major contracts for more than a decade. Listen and learn what you can do to dominate your market on this Real Estate Rockstars!
Listen to today’s show and learn:
- Eric’s brief bio [8:44]
- Eric’s sales and profit figures [10:12]
- How to win contracts with developers [11:57]
- Tips on starting from scratch with developers [19:27]
- How to capture and package market data for developers [20:26]
- Eric’s business expenses [22:54]
- Eric’s new podcast [24:45]
- Eric’s biggest failure and what he learned from it [26:07]
- Advice for rookie real estate agents [30:24]
- Why it’s important to capture market share and how to do it [32:18]
- How to break through your goals.
- Plus so much more.
A sought after voice in Queens real estate, Eric Benaim’s entry into real estate began in 2001, after a successful career as owner of a live event production and marketing firm. Initially concentrating on Manhattan luxury sales, Eric later recognized the untapped opportunity in his own beloved borough, and turned his focus exclusively to Long Island City. The result was the sale of 50 residences in 2006 alone.
In the midst of 2008’s severe economic crisis, Eric instinctively decided the time was right to launch Modern Spaces, permanently changing the perception and value of real estate in LIC. In just 10 years, Eric’s insightful and personal approach resulted in the swift expansion of Modern Spaces, including opening additional offices in Manhattan and Astoria where 100 agents work, capturing a 70% market share in Long Island City. Most recently, in 2019, Modern Spaces crossed the river to capture 10% of the burgeoning market share over the next three years, in Jersey City.
He is responsible for successfully completing over $5.5B in sales and is currently responsible for overseeing over $4B in real estate, which translates to over 8000 units. Eric was the first person to be recognized as a 40 Under 40 Rising Star in both Queens and Brooklyn by Mayor Michael Bloomberg, and Brooklyn Borough President, Marty Markowitz, respectively.
A recipient of the 2018 Community Impact Award by the LIC Partnership, as well as the Community Hero award by the Long Island City YMCA. Eric is a member of REBNY, and serves on the Advisory Board of Mount Sinai Hospital, as well as the Board of Directors for the Long Island City Partnership. In 2016 the City and State Award honored him for Corporate Social Responsibility.
Eric is consistently called upon to speak at a diverse array of events and is frequently featured, quoted, interviewed and profiled in prominent outlets including CNN, Fox Business, The New York Times, The Wall Street Journal, CRAIN’S, The Real Deal, CNBC, and NY1.
Eric is an art collector and avid supporter of the arts. As the informal ‘Mayor of LIC,’ it is his passion for building a prosperous community that informs Modern Spaces ‘unparalleled perspective. He currently resides in Long Island City with his wife Stephanie and son Greyson.
Related Links and Resources:
- Grow Your Real Estate Profits with Our Agent Success Toolbox
- Get 6 Steps to 7 Figures by Pat Hiban for FREE
- Get Tribe of Millionaires by Pat Hiban and David Osborn for FREE
- Modern Spaces | Astoria – LIC Condos & Rentals
- Eric’s Facebook
- Eric’s LinkedIn
- Eric’s Instagram
Thanks for Rocking Out
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Read the Full Interview
Matt O’Neill: What’s up Real Estate Rockstar Nation? It’s today’s host Matt O’Neill and Adam Roach.
Adam Roach: What’s up Real Estate Rockstar Nation? Boy, do we have a special dude on the docket for today. Matt, what do we have? What’s going on?
Matt: Today, we have got a billion-dollar agent.
Matt: Eric Benaim. He is selling a billion a year.
Adam: A billion a year. What we’re going to do on the podcast today is he’s going to share with you how he’s doing it. Matt, man, what an incredible dude this guy is. Listen in, gang because he’s going to teach you all about how to build a relationship with developers. Not only build these relationships with developers but also help them understand the marketplace related to his knowledge of the marketplace. Matt, it’s so cool.
Matt: Yes, absolutely. He’s going to talk to you about how he’s making 20 million a year in commissions and keeping 6 million a year in profit. One more thing. He taught us a secret script on how to be the biggest agent in your market every time. Excited for today’s day.
Adam: Super excited. Hey, you’ve got to listen for that secret script. Pause the podcast, write it down, and then unpause it and keep listening to Eric because he crushes today’s podcast.
Matt: Hey, welcome to Real Estate Rockstars. Today, we have got an amazing guest, the billion-dollar man, Eric–
Matt: A billion dollars in annual sales and the agent that is responsible for it, Eric Benaim. Hey, before we bring Eric on the show, I wanted to introduce today’s hosts, myself, Matt O’Neill, and my very good friend, Adam Roach. Adam.
Adam: Yo, here I am. Can we go back to that b-b-b-billion? I’m super excited for this, Matt.
Matt: Yes, today is going to fire. Adam and I are good friends with the creator of Real Estate Rockstars podcast, Pat Hiban.
Adam: Mr. Pat Hiban
Matt: Pat lives in our town and Eric in–
Adam: He does.
Matt: Adam, you’ve known Pat longer than me, so how did you meet Pat?
Adam: Let’s see here. I met Pat actually through the group that you and I belong to called GoBundance. I met him in, when was it, 2014, I believe it was, somewhere in Colorado. We were all getting the goods in the woods skiing and they were masterminding actually with Robert Kiyosaki that year. It was really, really cool. I get to know Pat really well and now, he lives in our backyard. Really cool.
Matt: I’m going to the gym at 5:00 AM every morning and there’s one dude that beats me there every morning, and it’s Adam Roach. We didn’t know–
Adam: Was it Pat? Oh, no, it wasn’t.
Matt: No, no. Pat’s in good shape but every morning, you will be at the gym, I’d get there at 5:00 AM, and we ended up just– One day, I was like, “Dude, we’re the only two people in this gym every day. You want to work out together?” We started a great friendship, Adam and I, at that point. Adam was like, “Oh, hey, I’m going out to Aspen,” or wherever you were going, “and I’m hanging out with Robert Kiyosaki and Pat Hiban, and all these amazing people. You should come with me.” Four years late, I said, “Let’s do it.”
Adam: He did, he did.
Matt: That’s how I met Pat Hiban and that’s how Adam and I started working together. Now, here we are hosting Real Estate Rockstar who’s about to bring on a billion-dollar-a-year agent.
Adam: It’s going to be an incredible, incredible interview. Hey, before we do that, Matt, do you remember back in the day when we were working out, let’s give the audience a little visual here. We worked out in a gym that might have been– How many square feet do you think it was?
Matt: It’s about the size of a normal living room.
Adam: [laughs] In fact and it was back in the days of the Beachbody when they were on the DVDs and I would bring my laptop in and we would put it on the dumbbell area. We would open it up, put the DVD in, and we would do our workout with the laptop on the dumbbells when no one else was in the gym. Remember that?
Matt: Oh, yes. Yes, yes. Shaun T and P90X.
Adam: [laughs] Good times, good times. Hey, I’m super excited about Eric today. Are you ready to bring him in?
Matt: Well, you know, people may not know this but, Adam, the reason why you’re qualified to be a host on this podcast is that you grew a real estate office yourself from 360 million to 800 million in just four years’ time. I don’t think people who are here listening to Real Estate Rockstars know what a rockstar you are to be a host here.
Adam: I appreciate that, man, but hey, listen, why don’t we give it right back to you? Where were you four years ago? We were doing what, about $40 million in sales? In fact. Where did you finish last year? $225 million, so hey, let somebody– I appreciate that and that’s why you’re a rockstar host on Real Estate Rockstars, too.
Matt: Now, let’s go ahead and bring on the guy that beat both of us.
Adam: Both of us but not combined. Not combined, Matt. That’s why we’re the host here and that’s why he is being interviewed. That’s right.
Matt: All right, hey, let’s bring on our guest today, the billion-dollar man, Eric Benaim.
Eric: Hey, guys. How are you? Thank you for having me.
Adam: Eric, thanks for being here, man.
Matt: What’s up.
Adam: We’re super excited.
Matt: Hey, Eric, to get started, let’s just have it that you tell the audience about yourself.
Eric: Sure. I started my firm about almost 12 years ago. I started in a company at the time, based in Long Island City. I’m a Queens boy. Born and raised in Queens my whole life. I’ve been in the business for 19 years and about 2005, 2006, I was a Manhattan agent and about 2005, 2006, I realized that nobody was really focusing on Queens, and especially Long Island City, Queens. I decided to make this my niche and since then, I’ve started my firm. We have a 70% market share over here, so–
Matt: Wait, wait, wait. Eric, I don’t know if people might have heard that. What percent market share?
Adam: I think it’s seven, Matt. Is it seven?
Adam: Seven zero.
Matt: Seven zero. 70% of the market chooses to work with you. You said something else. You said you niched to get rich?
Eric: Exactly. I niched to get rich.
Eric: I felt like 2018, actually, my neighborhood, Long Island City was named the fastest-growing neighborhood in America. We’ve been growing with this neighborhood. We work with a lot of developers and we do about a billion dollars a year in transactions.
Matt: Let’s get into those numbers here.
Matt: How many homes or units is that a year to sell a billion?
Eric: So far, this year, we’ve probably sold somewhere between– Sorry, what I mean is 2019, I should say, I’m still in the 2019 mind frame. In 2019, we sold I think just under 700 units.
Matt: Wow. That’s awesome. It’s great. We knew that the gross volumes was a billion for those 700 units. Then what was the gross commissions, and what was the profit margin?
Eric: Gross commissions is probably in the million-dollar range and then profit margin is probably 25% to 30% of that.
Matt: That’s super strong. That’s amazing. That’s really, really strong. That’s looking like 6 million in profit a year, roughly?
Eric: Yes, in gross profit, yes.
Matt: Congratulations. It’s amazing. That’s awesome. What percent of your business is listings versus buyers?
Eric: I would think again, probably anywhere from 70% to 80%. We work with developers. We usually get the listing, the project before it’s even built. We have a pipeline now. We have a pipeline for the next three years of about maybe 6,000, 7,000 units. We already know this year we’re putting online X amount of units, next year we’re putting online X amount of units. We know what our pipeline is already and we’re able to also project how many sales we’re going to do, sales or rentals.
Adam: Eric, let me ask you a question around that because, again, a lot of our listeners, that’s a great strategy to go out and get into a relationship with a developer.
Adam: Is that specific to New York or would you suggest that people do that all over the country?
Eric: I would suggest people do that all around the country. There’s other markets now, they’re picking up what we do here in New York like Miami and LA and a lot of those kinds of markets. The agents are the ones who are selling the product. We’re the ones who are getting the feedback from the buyers, what they like, what they don’t like, if something is too big or too small, or whatever kind of the kitchens.
If you take that information and you provide that to a developer or a builder or whatever, and tell them, “Listen, this is what the market wants. They want this many rooms. This is the size of rooms you can make them in. This is the types of kitchens you want,” that’s valuable information that will help that builder or developer build something that’ll sell quicker and also get more money. That knowledge is super valuable. It’s what we pride ourselves on.
Adam: Let me make sure I’ve heard you right. You help the developer based on what the market statistics are selling or are saying and you go to them and say, “Hey, listen, here’s what’s selling. Maybe you should build this.” Is that right?
Eric: Correct. We have a research team now. Hello.
Matt: Yes, we’re with you.
Eric: We have a research team, and we track every single deal, every single project, not just in this market, but other markets, so we know who our competitors are also. We could say, “Well, this month we sold X, I don’t know, 51-bedrooms, so one-bedroom market is moving.”
We could say one-bedroom people are coming from students. Students who are renting, for example. Now they want to buy or maybe their parents are giving them a deposit or whatever, so we’re seeing a trend in students buying. Maybe when you’re priming your project, maybe put more one-bedrooms. “We don’t think we should make one-bedrooms this big. It should be smaller. If they’re smaller, you’re able to build extra amount of square feet, that means you could build more one-bedrooms, basically or whatever it is.” That’s what makes us stick apart from our competitors.
Matt: love it. I’d like to dive in deeper on this too because getting in touch with developers and/or builders, so in some markets, they’re not going to be developing giant condo complexes, but they may be building neighborhoods. How did you start that process? How did you start to get in, set the appointments, find the developers and start building these relationships?
Eric: Well, we started about 11 years ago when we hired our first intern, and I had to keep this intern busy. I was like, “What do I got to do? I got to stretch. I got to keep her doing her thing.” I was like, “I want you to create a market report.” She just took all the deals we did and she’s like, “This is how many ones, two, threes we sold, at what price we started doing it.” We had a handful at the time. I just started sending it out to everybody I knew and all of a sudden, I started getting calls. People were like, “You know this information, I’m looking to build something. What do you suggest?”
Using press. I strongly believe in PR and just getting the word out there of this little market report which started small. It’s now something that banks and lenders and investors, they come to us because they won’t want developers come to us and they tell us, “I need your info, I need your data, I need your information to help get an investor or a bank on board or whatever.” That information is really valuable. The banks, they come to us all the time. They’re like, “Listen, we want to give money to this guy, but we want to know our money is secured and he’s doing this.”
I’m like, “Well, you got to make the introduction. I’m happy to give information.” They make the introduction and I can start working with the developer. That’s how it works. Now it’s a lot of referrals because we’ve had a lot of successes, so we have a lot of repeat business. Developers refer their developer friends to us. Architects who work with us have good experiences, so they refer their clients to us only because they want to make a good product and they know if they work with us, they’ll make a good product. That’s how we’ve been able to grow our business.
Adam: Genius. When you send a newsletter to developers on what to do, that’s genius.
Eric: Thanks. [laughs]
Adam: Can we go back a billion, makes sense now, right?
Matt: Yes, I love it.
Matt: That’s the number one source of your business, it sounds like, correct? Is developers and builders?
Matt: We just went into how you get into that business. What do you think that somebody who’s in a different market who might be listening to this, what do you think they could do today to start working with developers and builders if they had to start from scratch?
Eric: I’m a good example because we were a tiny neighborhood at the time. No one even had heard of us and just owning it. You have some people who are like, “Oh,” especially in New York City, “Oh, they want to work on the fancy stuff in like Manhattan or wherever.” I’m like, “No, I want to own where I am. I own this market.” Wherever you are, if you’re in Colorado or Kentucky, just own the market you’re in. Know everything about that market, who the buyers are.
If you can take that information and package it nice, make a nice report and be able to sell it yourself as the expert of that market to a builder, maybe it’s somebody who’s doing a single-family home as a spec home. You can give him the right information to build that right-spec home. If you’re selling, you get more money for him than he thought he can get, guess what? He’s going to build more spec homes. The contractor who’s building it is going to see the job and how you’re involved, he’s going to start recommending people to you. Just taking what you own and that information, be able to package it nice, and selling it, is huge I think.
Matt: Let’s dive into package it nice because there’s going to be a lot of people who are listening who are saying, “I want to do exactly what he’s saying,” what do you mean by package it nice? What would that look like to somebody?
Adam: That’s probably like wrapping paper, right?
Eric: Yes. [laughs] Just make some really fancy looking pie charts and graphs and make it sound like you really know what you’re talking about. Eventually, you will. In the beginning, I didn’t know what I was doing, I was winging it most of the time. I learned from actually doing and I strongly believe in that. I didn’t go to college or anything. It’s not like I went to architectural school or planning school or anything like that. I learned as I went. I became an expert as I went. Doing that, and growing that business that way, is huge.
Matt: How often do you think it would be a good idea to publish this data?
Eric: We do it every quarterly. We give like, I guess, simple information that we published quarterly. It’s anything from sending it to local blog to just creating your own like little eblasts of people who you know, sending it to the banks or anybody like that, architects in the neighborhood who maybe you don’t know but just call them up and be like, “Hey, I have information. If you’re building a spec house or an apartment building or whatever, here’s some information that might help you out,” and getting it out that way, I think you’ll see returns really soon.
Adam: Matt, you know what? I love that I just heard Eric say is so many realtors that listen are already, aim, aim, aim, aim, aim, fire-type people. What I heard Eric say is he was ready and then he just fired and then he started aiming.
Adam: You took action, man. You took action. That was incredible. Clearly, it’s shown now in your production. That’s awesome.
Eric: Yes, thank you.
Matt: I’d love to dive a little bit into what you’re spending on. I’m sure staff is a big piece of it. As we look at that spend in from 20 million in commission income to six million in profit, you’ve got 14 million a year in spend. What’s the breakdown? Where does that money typically go?
Eric: Staff, office space, marketing. We do a lot of events. We do just various types of things. It’s just, what do you call it? I like to present myself very nicely. Listen, I know I’m not the biggest company in New York City but I’m still competing with the biggest companies in New York City. If they’re doing whatever they’re doing, my stuff has got to look killer because I got to outspend them, I got to out, what you call them? Maneuver them. I got to make my stuff look way better than them.
My pitch is very easy. My pitch is I’m happy to share my pitch. My pitch is, “I know you’re meeting with the biggest company in the city, whatever that company called, whoever bigger company is in New York, whatever market you’re in, but guess what? You are client number 151 to them. To me, you’re client number one. I’m focusing all my time on you. To them, you’re just another client. You just another number, but to me, you’re my priority.” Having that way of thinking and actually delivering, not just talking it but actually delivering it, it’s huge. I think people start building a respect and trust with you that we have like tons of return customers because of that.
Matt: That was a killer line.
Eric: Thank you.
Matt: A lot of the people who are listening to this podcast are early in their real estate career and they are going up against the agent that’s been doing it 19 years, selling a billion a year like you and they’d say, “I know that you interview these guys who are bigger but you’re just a number to them. Your number 151 to them but to me, you’re client number one.”
Adam: Good nugget. Great nugget.
Matt: I will say a killer takeaway. Let’s talk about some stuff that you’re excited about. I know that you said that you’ve got a podcast that you were you’re launching. Tell us a little bit about the podcast.
Eric: Yes, so we’re about to launch our podcast in about two weeks. It’s called See You in QNS!, Queens QNS. It’s going to be on iTunes or wherever else you get a podcast from. It will be everything about Queens. It’s not about just real estate. We have politicians. We have business owners. We have restaurant people. We’re going to have artists, just various types of people on the podcast, who are a part of it.
We started it off with somebody who’s running against the senator who killed the Amazon deal. We were at the neighborhood it became famous because Amazon chose us for their new headquarters, the HQ2. Unfortunately, they pulled out after three months, and it was because of several politicians. Because of that, some other people who throw their hat in the ring to primary them, so we have those people as guests. We’re going to have real estate people, just various types of people on the show.
Matt: I love it. The podcast is See you in Queens QNS! Yes, that’s awesome. People who are loving what they’re hearing here, definitely check Eric out on that podcast.
Eric: Thank you.
Matt: We’re moving into failures. Tells us about a failure that you’ve had that was painful at the time but as you look back at it today, was actually a success or a learning experience.
Eric: Sure, so I think probably our biggest failure was in probably 2011, we were on top of the world. At that time is when we really conquered this neighborhood and we thought we can conquer Brooklyn. We opened up a 5,000 square foot office on the waterfront of Williamsburg. Unfortunately, it didn’t really go as planned. We probably lost like a million dollars in that office. We came in, big egos [laughs] but we came in blazing.
We had like a coffee shop in our office space. We spent like about a million dollars just building out that office. It was just what you call it, we weren’t the big guys that we were here. It was hard to conquer and unfortunately, had to close that office. Since then, it was a big learning experience. Not going to go into new markets unless I know I have a stable ground. We’re about to actually go into a new market. We’re going into Jersey City. Jersey City and New Jersey’s on the other side of the river. It’s booming area. We’re only going in there because we have a pipeline now over there, new development projects.
We have 1,800 units in the pipeline in Jersey City.
Matt: I know.
Eric: We’re launching our first project in about a month. It’s a 132-unit rental project over there. We already assembled a team of five. We’re growing that over there. We already have like the pipeline of listings that can feed these five agents. We’ll grow that organically. I probably wouldn’t have done that if I hadn’t learned from Brooklyn. I might have just opened up randomly, wherever but because Williamsburg Office wasn’t really that great for us, we decided to take our time. We got our eye in Jersey City for about four years now and we’re about to make this move. We’re excited about it.
Adam: What I heard you say there was you winged it the first time. You lost a million bucks, which was extremely probably painful.
Eric: Yes, it’s very painful. [laughs]
Adam: Again, I think this is great for our listeners to hear because you didn’t go right away and try to do it again. You went back to where you were the king and stayed there for a while. I think you maybe you said four more years before you launched this one. You went deeper into where you were already king. Then, once, you started getting traction somewhere else, then you thought about expanding again. Is that right?
Eric: Yes, that’s exactly it.
Adam: Because Matt, a lot of agencies, they think they can go expand real fast. They think they can go duplicate themselves real fast. That’s not always the case. Clearly, Eric just told us a million-dollar loss learning that.
Eric: That’s definitely not fun. Some agents, they see other agents on TV or read about them or whatever and they’re like, “Oh, I could be that person,” and maybe they want to work in a nice big city or whatever the case may be but if you’re the expert in your area and you’re just a king of that area, [phone rings] that’s nothing to be ashamed of. That’s something to actually be proud of. Sorry about that. It’s something to be proud of actually. I’d rather have a big pie, a big piece of a pie of a small area than have to be a speck of something big where I’m actually a [beep sound] number.
Now I’m like people are coming to me because I have a huge share over here is the reason they want to enlist with us. Our agents, these bigger companies, they go and they have huge pitch packages and they come with their comps and all that stuff. Our agents just go into the listing with a resale or whatever and owner, and they still literally say, “We’re worth Modern Spaces,” and the owners be like, “Where do I sign?” Because they know we have we dominate this market over here.
Adam: That’s great.
Matt: Seven out of all 10 homes are sold by you?
Adam: 70%. [crosstalk]
Eric: If you bought or rented a home in the last seven or eight years in Long Island City, there was a 70% chance you bought it through us.
Matt: That’s huge.
Adam: That’s so badass.
Matt: What advice would you give to a rookie agent? What advice would you give yourself as a rookie agent now? With everything you know now, what would you tell yourself when you were starting?
Eric: When I first started, again, I wasn’t focused. I didn’t have a niche. I was just everywhere. I was showing walk-up rentals on the Upper East Side to crappy apartments in the East Village to anything and anywhere, trying to pitch things that was way above what I was able to do at the time. I only started actually being successful making money and making a name for myself when I started focusing on a niche.
Getting rich off a niche is not bad. I definitely dominated this market over here. I would just do that. Just pick a niche, whatever it is, maybe you’re the single-family king or queen or if you’re in Colorado, maybe they have, I don’t know, houses on the mountain or ranches or whatever it is over there, just pick that specific type of niche, focus on it and be laser-focused on it and just kill it. Then grow from there but kill it.
Matt: Part of this, and I’ll just add to it based on the story you’ve told us, part of killing it in that niche is knowing that-
Matt: – better than everybody so that you can communicate that data out that you really are the expert in that niche so that people want to work with you there.
Eric: Yes, exactly.
Matt: Last question here in unless Adam, you have something else to ask, but if you had a magic pill that could remove one source of pain from your business right now, what would it be?
Eric: Wow, it’s not a magic– What would that one pain be?
Matt: What would be the pain you would remove?
Eric: What would be the pain I would remove? That’s a really tough one. You know what it is? Now, where it’s very– Because we were in the limelight because of Amazon, in the last year, I probably had three or four different competitors coming to this neighborhood. Everyone’s trying to come at the king. I would probably try to capture more market share. There were probably some mistakes I made where I came in and I didn’t turn down business because it was too small or maybe I just didn’t want to deal with the person. I probably would just take it just to capture as much market share as possible.
That’s probably what it would be. It would just be like if I could do certain things over again, I would probably– One of the mistakes I did when I first opened up, I didn’t hire a PR agency to give myself PR. I didn’t really think of PR and press. I probably didn’t do that until like year two or three. If I would have done that from when I hear one, I probably would have been a lot bigger than. My PR agency knows, I have to be literally on every single article that talked about this neighborhood. They need to mention me. If I’m not in every article, that pisses me off to be perfectly honest. Just focusing on the power of press and the power of just getting yourself out there. We do a lot of stuff with the community over here. We do about 30 events a year with the community.
When we do these events, we’re not having a table with showing our listings. I really don’t want. No one’s coming to a party or a food festival whatever to come talk to you about a listing but if you just give out something with your brand on it and just basically almost brainwashing people like, “This is the person. This is the person. This is the person,” rather than having I see the people where they where we’re in an event and another competitor has a table and they have a list of all their listings, we are probably giving out frisbees or we’re giving out popcorn with our brand on the popcorn case or whatever it is what we’re doing and we’re just getting our brand out.
When people think of Long Island City, they think of Modern Spaces. Doing that, and not just always thinking about the actual dollar in the closing, but just thinking about getting your name out there, where as somebody thinks of you to think of whatever market you’re in, those are really important I think.
Adam: That was great. That was massive. You know what? Eric, I love that you went back and you said I would take even more market share. Come on. Seven out of 10 homes and you want more. I love that because, at the end of day, it’s so true. You got to go so deeper. I had a mentor tell me this one time. He said, “Go so deep in the space that you are that knocks over your next domino of opportunity, not your energy and your persuasion. You go so deep in your space that it’s going to knock over that next domino, not your energy in your persuasion.” Man, I want to have a conversation with you at the end of this year to see if you’re at 90%. That’d be really cool.
Eric: That’s good. That’s our goal.
Adam: Okay, good. 90%. That is awesome. Well, Matt, what else do we have here?
Matt: You know, I’m inspired. Eric, you’re an inspiration. You’re a total badass or better yet, a total Real Estate Rockstars. Thank you so much for taking your time and being on the show today.
Eric: Thank you for that.
Matt: I know I got a lot out of it. I’m sure our audience got a ton out of it.
Adam: Absolutely, hey real quick. All of our listeners now. Here’s what we want to do. We want to help Eric get to that 90%. Eric, how do people send your referrals in your dominated space?
Eric: You can reach me either at my email ERIC, firstname.lastname@example.org or find me on Instagram Eric Benaim @EricBenaim or on Facebook or Twitter @EricBenaim.
Adam: How do you spell your last name?
Eric: Thank you.
Adam: 90%. We’ll check this out.
Eric: Thank You, man.
Matt: All right, see you, Eric.
Eric: Thank you, guys. All right.