Facebook for real estate doesn’t have to be complicated, time-intensive and even worse – ineffective. Learn how you can keep front of mind with your sphere of influence and keep people reaching out to you and wanting to give you real estate referrals with Facebook for real estate in 3 simple steps.
Harrison Beacher, a member of the 2016 class of REALTOR® Magazine’s 30 Under 30, does 85% of his business from his sphere of influence and real estate referrals. How does he close 3 – 4 deals a month from his SOI? Social media – Facebook and Instagram in particular are a major part of the equation.
Hear Harrison share his real estate social media strategy in depth along with another highly-effective strategy he uses to create referral business to get seller listings and buyers in his podcast interview with Pat.
But first, let’s take a quick look at Harrison’s Facebook for real estate strategy in 3 simple steps.
Why Focus on Facebook for Real Estate
Why should real estate agents focus on using Facebook for real estate referrals? First, it is a free real estate marketing tool (Harrison’s strategy is purely organic without paid Facebook ads) with a huge reach. Second, it allows you to let your sphere of influence know you actively sell real estate, you are knowledgeable about real estate, knowledgeable about neighborhoods and good at what you do. In other words, participating regularly, in an effective way, on Facebook, Instagram, Twitter and other social networks builds trust and gives your sphere of influence confidence to refer you clients.
Facebook for Real Estate in 3 Simple Steps
Step 1 – Connect Your Personal Page and Business Page Strategically
As most of you reading this know, Facebook limits the organic reach of your business page posts. Because your Facebook personal page posts will be seen by more individuals in your sphere of influence, you must connect your personal page and business page strategically. A simple way to do this is to, through the week, manually share a few posts from business page to Facebook personal page.
Step 2 – Planning Out Your Business Posts
You don’t want to spend too much valuable time posting to Facebook or get caught up in your weekly real estate activities and forget to post effective, valuable content. To overcome this, start your work week by scheduling Facebook posts from your business page. Use a social media content folder with links to websites and blogs where you can find valuable and useful content (new restaurants, local real estate market news, homeowner advice and tips, new residential developments coming to town, etc.) to schedule to share with followers.
Step 3 – Photos – Stories of Success / Stories of People
When there is any activity – a listing, a sale – don’t focus on the numbers. Instead, focus on the relationship (e.g., What you did for the person and how happy they are.) A highly-effective way to do this is to share Facebook photos (e.g., You and your happy clients smiling at their settlement.) And make sure to connect your Instagram and Twitter accounts to Facebook so you can automatically share these stories of happy clients across other social channels.
Following these 3 simple steps for your Facebook for real estate strategy will provide you with consistent social media activity showing people you are helping others sell and buy real estate while having fun with it at the same time.
Make sure to listen to Harrison’s podcast interview with Pat Hiban to hear more actionable strategies you can put in place to get more real estate referrals and make more money in real estate.