Podcast: The Art and Science of Direct Mail Marketing

If you sell or invest in real estate, you won’t want to miss this interview with the founder of REIvault, Gary Boomershine. On today’s podcast, Gary breaks down the direct-mail system that’s worked wonders for him and his investor clients. Listen and learn Gary’s “Six Ms of Marketing,” which lists are best for finding potential sellers, and what type of mailer gets the most responses. Gary also shares spend suggestions for direct-mail campaigns, his personal follow-up routine, and more.

Listen to today’s show and learn:

Gary’s brief bio [3:38]
How to get off-market listings via direct mail [8:14]
The first of “The Six Ms of Marketing” [10:15]
The best lists for off-market listings [11:04]
What direct-mail pieces work best [14:20]
How often to send mailers [20:37]
How much to spend on a direct-mail campaign [22:14]
Gary’s system for sending direct mail [23:25]
What to expect from 45 direct-mail leads [26:19]
How to follow up with warm leads [30:30]
The text-and-call combination that works best for Gary [32:17]
Gary’s donation to the Agent Success Toolbox [35:57]
How to break through your goals.
Plus so much more.

Gary Boomershine

REIvault was founded by real estate investor and Fortune 500 consultant, Gary Boomershine when he realized that the only way he could scale his business is to implement rock-solid systems and procedures, taking him out of the day-to-day grind.

Gary met with a few successful real estate investors to create a mastermind of best practices and realized that if they combined their collective wisdom, marketing methods, mailing-lists and procedures, they could leverage each other and succeed faster together… while saving money on mailing costs, labor and other shared services.

The virtual experts employed by REIvault have been trained in very specific and highly effective methods and are managed by Gary and his team. This means REIvault members never have to manage multiple low-level VA’s.

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