699: How to Get Hot Real Estate Leads on the Cheap with Krista Mashore

September 5, 2018

You don’t have to spend thousands of dollars on real estate leads in order to sell 100 homes or more per year. For just dollars per day, you can capture the interest (and information) of your market’s most motivated buyers and sellers. Broker Krista Mashore is here to explain how. Thanks to her in-house lead generation efforts, she managed to sell 151 homes last year with a profit margin over 60 percent. On today’s Real Estate Rockstars, Krista shares her system for generating real estate leads via social media platforms like Facebook and Instagram. She also offers several time-tested tips on nurturing leads so that each listener’s database is used to its full potential.


Listen to today’s show and learn:

  • Krista’s brief bio [2:29]
  • The number of homes Krista sold last year [2:45]
  • Krista’s GCI and profit figures [2:51]
  • The CRM Krista recommends [5:32]
  • How to get 10 listings per month [6:54]
  • Why video marketing is so important [10:24]
  • How to get hot real estate leads through Facebook [11:53]
  • The best home-valuation ad in the business [18:42]
  • How to run Facebook ads on the cheap [21:25]
  • What it takes to run ads on Instagram [29:40]
  • Krista’s strategy for retargeting online leads [33:00]
  • Pat’s controversial idea for a buyer funnel [34:50]
  • The number of touches it takes to close a lead [36:58]
  • How Krista spends most of her time [38:41]
  • Other ways Krista uses video [44:29]
  • What Krista teaches through her coaching program [47:42]
  • Krista’s donation to the Agent Success Toolbox [50:46]
  • How to break through your goals.
  • Plus so much more.

Krista Mashore

A knack for marketing, a devotion to serving others, an outstanding work ethic and a longtime passion for education are the hallmarks of Krista Mashores’ real estate career.  Krista has earned herself a spot among the top 1% of REALTORS® nationwide and continues to be in the top .01% in her County year after year.  Krista sold 144 homes in 2016, a figure approximately 10 times that of the average California agent. “I want to continue to serve my clients and be the best I can be for them,” she says, surpassing her nearest competitor in East County by over 50% in Units.

As early as her first days in the business and now, Krista, a Listings Specialist, applies groundbreaking techniques to real estate marketing and business development. “I’ve always been an early adopter, I pour myself into my career and do as much education and research as I can in order to stand out,” says Krista, who at the time already held both a Bachelor’s degree and a Master’s degree. “I’ve done things differently than other agents for a long time, marketing from the ground up and staying ahead of the curve.” As other agents grow frustrated with the surge of technology, I embrace it, educate myself regularly and implement what I learn. I thrive on giving my clients what, unfortunately, most fail to.  I run my business like a business, not a part-time hobby.”

Her multiple designations and her consultative approach to client relations prove that, if there’s something to learn, Krista will embrace it. Fortunately, she doesn’t keep her education to herself; “I’m in the process of developing a training program for real estate agents around the country,” she says, explaining that in 2016 she conducted a webinar for 44,000 REALTORS® on the topic of online marketing. After all, she says it’s more important now than ever for buyers and sellers to hire experienced, trained agents. “The more every agent knows, the better off every client and agent will be,” she says. “And the better job each agent does with marketing and selling homes, the better we all do.”

Krista places such great importance on marketing that she has two full-time staff members dedicated to marketing, to include a digital marketer and a marketing specialist.  She also hires specialists that help her optimize the various Social Media platforms to target market to the masses.  “I market my homes as if every home is a million dollar listing or more,” says Krista, noting that every house gets the full package, whether priced at $500,000 or $1 million plus. Before a home is listed, Homes by Krista pays for basic staging and provides a digital marketing platform that continues to be refined. “Our digital marketing gets the maximum exposure with SEO techniques and enhanced online placements. We’re also doing target marketing and text-message marketing.  We create Specific Landing Pages to attract buyers in a unique manner.”   From professional photography, videography and drone photography; the team then produces property-specific websites and four-page color brochures.

All of this effort helps Krista achieve her primary goal – happy clients. “I love being able to educate clients and to help people,” she says. “It’s about the person, not the money. Around our office we say, ‘People before things,’ and we know that as long as we’re taking great care of people, the best will come.” Having sold more than 1,700 homes, Krista’s vast experience enables her to be proactive, not reactive, during each transaction. “I’ve been in this business more than 16 years and closed so many deals that I know what can go wrong!” Krista says with a self-deprecating laugh. She and her team create the best possible outcomes with the utmost professionalism. Clients notice, telling Krista that the experience of working with her is smoother and more enjoyable than they expected. As a result, clients spread the word about Homes by Krista as can be seen from the mass amount of reviews she has online.

And despite how busy she is as a top agent and mother of two teenagers, Krista still devotes energy to supporting the community. As a former teacher, children hold a special place in her heart; she contributes a good deal of time and treasure to the schools’ various programs and scholarship funds. Her new endeavor Teens Lifting Lives is especially rewarding for her. “I want to keep helping people however I can, but nothing is as dear to me as working with the teens in my motivational group. It reminds me of my previous teaching days and I get a kick out of it” she says, echoing a running theme behind her success.

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Thanks for Rocking Out

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