Are you leveraging LinkedIn for real estate leads effectively to grow your business? If not, you’re missing out on one of the best real estate social media marketing opportunities. According to recent guest Italina Kirknis, the real estate community’s online presence expert, most real estate agents aren’t using LinkedIn effectively. Surprisingly, a large percentage of agents don’t seem to know how to use LinkedIn for real estate at all.
Below, we’ll explore a few of Italina’s LinkedIn tips for real estate agents. This way, readers like you can take advantage of LinkedIn for real estate leads to edge out the competition. For even more tips on maximizing LinkedIn’s potential, including how to use LinkedIn to raise your average sale price, listen to the podcast interview below.
Deliver Value with LinkedIn for Real Estate Leads
As with any form of real estate social media marketing, you should strive to create value when marketing via LinkedIn. In order to do this, you don’t necessarily have to push out a huge volume of marketing content. However, you do want to ensure the content you deliver is relevant to your potential clients.
So, when you’re doing real estate marketing with LinkedIn, think about what’s relevant to your clients. If you work with a lot of first-time homeowners, for example, you might want to publish some content concerning securing home loans. If you want to market to investors, something concerning market trends would be more effective.
Build Your Network for Real Estate Marketing with LinkedIn
When building your LinkedIn network, you really want to focus on quality over quantity. Instead of connecting with anyone and everyone, try to find people who can help you, people who are willing to engage with you. In order to do this, you really should be having conversations with people before accepting or sending connection requests.
Once you have connected with someone new, try to find the time to have an actual voice-to-voice conversation with them. Not only will this give you a chance to discuss what you do, it will help you build rapport and increase the likelihood of them coming to you for their real estate needs or sending referrals your way.
Publish Content on LinkedIn for Real Estate Leads from Google
If you really want to use LinkedIn for real estate leads effectively, you need to ensure that as many people as possible are viewing your profile. By publishing LinkedIn blog posts containing targeted keywords, you’ll pull in more traffic from Google’s search results. Remember, you want to create value for potential clients, so create posts that clients can learn something from.
One of the most effective ways to produce valuable content is to blog about local market conditions. Potential clients will be more likely to find your posts if they contain hyper-local keywords, and they will also be more likely to find value in posts covering their local area. If you can get more people to read and appreciate your LinkedIn posts, you’ll find using LinkedIn for real estate leads far more effective.
If you want to learn more about how you can use LinkedIn for real estate leads to build your business and your professional network, be sure to listen to the complete podcast interview with Italina Kirknis.