910: YouTube Lead Gen for Real Estate Agents with Malcolm Lawson

June 15, 2020

Sick of paying for buyer leads? If so, you won’t want to miss this Real Estate Rockstars. On today’s podcast, Malcolm Lawson shares how to get hot buyer leads for free via YouTube. In addition to explaining how to get views, Malcolm covers the types of videos that generate the best real estate leads and how a single YouTube video can generate over $50,000 in business. Plus, he offers predictions on where markets are headed, gives tips on running real estate Facebook groups, and more.

If you’re interested in taking Malcom’s course on YouTube lead generation, Click Here.

Malcolm Lawson

Listen to today’s show and learn:

  • Malcolm’s sales figures [3:00]
  • Why Malcolm shifted from Facebook marketing to YouTube [6:00]
  • How to get views on YouTube real estate videos [7:00]
  • Malcolm’s best CTA for YouTube videos [14:02]
  • Malcolm’s real estate goals for 2020 [16:15]
  • Tips on finding the right video length for performance [17:00]
  • The YouTube video that generated over $50,000 in business [19:14]
  • Videos that generate the best real estate leads [20:32]
  • YouTube as a passive source of real estate leads [22:59]
  • How to generate business with Facebook Groups [26:55]
  • Malcolm’s predictions on the real estate market [33:08]
  • How to break through your goals.
  • Plus so much more.

Malcolm Lawson

Real Estate Agent, Malcolm Lawson, is a 11 year Air Force Veteran and is now a proud member of Keller Williams Select Realtors in Annapolis Maryland. With assignments working at the White House and for the NSA in northern Japan, Malcolm brings his years of military experience to the table when representing his clients in the Maryland real estate market.

For Malcolm, Real Estate is a family affair. Malcolm’s mother, father, sister-in-law and wife are all currently Maryland Real Estate agents at Keller Williams Select Realty. His mother, Veronica Lawson, is the most experienced with 10 years in the Maryland market. This gives him a unique understanding of the local market and a team to utilize when representing his clients.

Malcolm is also a real estate investor and manages his own rental property. He has earned an Associates is Real Estate Studies from American Military University and completed the Maryland Home Inspection Course and national exam in an attempt to further his education of the Real Estate Industry. (Note: Malcolm is not currently a licenced Home Inspector)

Photography has always been a passionate hobby for Malcolm and has given him a means of documenting his global travels. Being a Real Estate Agent, Malcolm has shifted hisfocus to Real Estate Photography. He takes pride in capturing beautiful photographs of the homes he and his family sells.

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