Interested in making 30 percent more next year? If so, don’t miss this podcast with veteran agent and luxury listing consultant Michael LaFido. On today’s show, Michael shares his system for winning luxury listings – a system proven to boost agents’ earnings by 30 percent or more. Not only is his system excellent for winning over high-net-worth sellers, it works great at ANY listing appointment. So, if you want more luxury listings or just more listings in general, this is one Real Estate Rockstars you won’t want to miss!
Listen to today’s show and learn:
- Michael’s brief bio [2:47]
- Michael’s definition of a luxury listing [3:12]
- The 30 percent rule [4:22]
- Michael’s sales volume for the last 12 months [5:33]
- How to get your foot in the door with luxury listings [12:40]
- How to win luxury listings [15:30]
- The importance of knowing your numbers [17:58]
- Why all agents should have at least three listing presentations [21:17]
- How to deliver value at listing presentations [25:10]
- What Michael recommends instead of CMAs [29:40]
- How to sell yourself before the listing appointment starts [31:53]
- What causes agents to lose luxury listings [33:23]
- Michael’s donation to the Agent Success Toolbox [36:53]
- How to break through your goals.
- Plus so much more.
Michael LaFido is both a top-producing Realtor and luxury real estate consultant to agents with 15 years of experience in the industry.
Throughout his career, Michael has learned the importance of “lifestyle” and direct response marketing versus “traditional marketing”, which has become the key to his success. This marketing approach is based on years of research, coaching, trial and error, and feedback from some of the worlds best marketers. Michael teaches top producing real estate agents worldwide to “think like a marketer” and not like “traditional” agents.
Over the past fifteen years, LaFido and his team developed a method that takes a more comprehensive, proactive approach to marketing a home. Every property is assessed with the homeowner, and a customizable blueprint to position the home in front of more buyers and brokers is created. Our goal is to create massive exposure and press both online and offline to targeted both buyers, brokers, and influencers worldwide.
Michael’s a best selling author and his marketing has been featured worldwide. He is the founder of the nationally recognized “Verified House” Program for home sellers. He is a leading authority in the real estate field and is highly sought after as a national speaker.
Related Links and Resources:
- Grow Your Real Estate Profits with Our Agent Success Toolbox
- Michael LaFido | Luxury Home Specialist
- LUXE | Luxury Listing Specialist
- Marketing Luxury Group | The Finest Homes Deserve the Finest Marketing
- Marketing Luxury Real Estate Consulting Video Blog with Michael LaFido
- Chicagoland Real Estate Video Blog with Michael LaFido
- Facebook | Michael LaFido
- Facebook | The LaFido Team
- Facebook | Marketing Luxury Group
- Episode 431 with Michael LaFido
- Luxury Listing Specialist Book by Michael LaFido
- Luxury Listing Specialist Podcast by Michael LaFido
- Download the Ultimate Luxury Blueprint from the Agent Success Toolbox
Thanks for Rocking Out
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