660: Boost Your Business’ Profitability by Getting Out of Production with Misti Bruton

June 6, 2018

Getting out of production is often a necessary step toward higher profitability. Today’s guest, Misti Bruton, made the difficult decision to stop working with clients after generating over $500,000 in commissions last year. As a result, she’s managed to scale her business rapidly by focusing on agent recruitment. On this podcast, Misti explains why staying in production gets in the way of growing your real estate business and what it takes to build a successful team. Misti also shares tips for moms in real estate, the weirdest thing she’s ever seen in a client’s home, and more!


Listen to today’s show and learn:

  • Misti’s brief bio [2:59]
  • How Misti boosted her GCI by $300,000 in just one year [4:50]
  • Misti’s sales numbers for 2017 [8:40]
  • How to build a listing-focused business [9:52]
  • The first hire to make when building a team [16:18]
  • What Misti does now that she’s out of production [17:37]
  • Systems for scaling your real estate business [19:11]
  • The weirdest thing Misti’s seen in a client’s house [25:55]
  • Tips for moms in the real estate business [27:00]
  • Misti’s strategy for selling as many homes as possible in six months [31:31]
  • Misti’s donation to the Agent Success Toolbox [33:06]
  • How to break through your goals.
  • Plus so much more.

Misti Bruton

Misti was born and raised in the Central Texas area, she grew up in a small town just west of Austin. Her small town upbringing instilled in her the importance of community and relationships. Misti found her passion for real estate early in life, originally licensed in 1994. Since then, she has spent time in other industries, including pursuing a master’s degree in counseling. The experiences she gained along the way have increased her appreciation and compassion for others. Misti’s core is built on sharing those experiences and helping others achieve their goals. She’s a mom to 4, and works hard everyday to build a legacy she plans to pass on to them and generations to come.

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