718: Why Market Slowdown Doesn’t Have to Slow Sales with Peter Hernandez

October 19, 2018

Real estate markets are starting to slow down, but do agents’ sales really have to slow along with them? Today’s guest, Peter Hernandez, doesn’t think so. He’s been in real estate since 1970 and has managed to succeed through some of the toughest times in the industry. On this podcast, Peter offers advice to agents who are losing business, including tips on getting price reductions and bouncing back when things go wrong. If you want to keep sales strong and boost your resiliency, be sure to catch this Real Estate Rockstars!


Listen to today’s show and learn:

  • Peter’s brief bio [1:35]
  • What Peter’s market is like today [10:12]
  • Why appraisals keep coming in high these days [16:53]
  • Why writing offers has never been easier [25:15]
  • How to handle overpriced listings [30:09]
  • Ways to improve your mindset [31:40]
  • The importance of emotional IQ [40:46]
  • Threats to an agent’s ability to succeed [47:39]
  • Peter’s donation to the Agent Success Toolbox [50:49]
  • How to break through your goals.
  • Plus so much more.

Peter Hernandez

Peter Hernandez is President and Founder of Teles Properties. He oversees branch management, marketing, brokerage and transactional management, and the recruiting of agents. Peter began his career in 1970 at the family firm Hernandez Realty, the leading agency in Marina Del Rey. He joined Jon Douglas Company in 1983 and worked as a top-producing agent until 1988 when he began his management career overseeing several offices for both Jon Douglas and Coldwell Banker as a branch manager and was later promoted to regional manager. Most recently, Peter served as President and COO for Coldwell Banker in Orange County where he managed 17 offices and increased the sales force to approximately 1,100 agents in less than five years. During his tenure he successfully implemented three acquisitions-Dyson and Dyson Company, the Balboa Real Estate Company and Strada Properties.

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