Want to rank among America’s best real estate agents? President of REAL Trends, Steve Murray, joins us today to explain how his company ranks top agents and brokerages across the nation. Listen and learn how you can receive a prestigious REAL Trends ranking that will send eager clients your way for years to come.
Steve also shares his thoughts on real estate expansion, emerging brokerage models, and the critically low inventory for entry-level housing. With 30 years leading the most trusted source of rankings, research, and news in residential real estate, Steve has earned his place as one of the industry’s undisputed experts. Don’t miss what he has to say on this episode of Real Estate Rockstars.
Listen to today’s show and learn:
- Steve’s brief bio [2:32]
- What REAL Trends covers with its various publications [4:16]
- How REAL Trends got an endorsement from The Wall Street Journal [7:00]
- The tried and true principles of professional real estate agents [11:11]
- Emerging brokerage models that threaten the Keller Williams way of business [15:02]
- Whether or not sales offices are necessary these days [19:41]
- The key components of successful expansion in real estate [27:53]
- The 3 types of real estate teams [30:25]
- Which of these teams has the most value and why [36:14]
- How successful real estate businesses are sold [40:45]
- Why the inventory for entry-level housing is and will remain critically low [44:13]
- How to break through your goals.
- Plus so much more.
Steve Murray, the president and owner of REAL Trends, earned his credibility by having been in the residential real estate field since 1977. He also co-authored four books on the valuation of residential real estate brokerage firms; co-authored the 2011 book “Game Plan,” about the past and future of residential brokerage; and co-authored the 2014 book, “Game Changers: The Unfounded Fears and Future Prosperity of the Residential Real Estate Business.” Steve has served dozens of state and local Realtor® associations and MLS organizations in a consulting capacity and has consulted with several large technology firms over the years.
Outside the business world, Steve heads outdoors to appreciate the unending beautiful nature that Colorado offers. Hiking, fly fishing and playing golf are his top hobbies. But, you’re just as likely to find him reading novels and history books. He’s an adventurer at heart, having taken a five-day horseback riding trip into the Bob Marshall Wilderness in Montana back when he was in college. Oh, it’s important to note that he knew nothing about the wild when he did it! While we’re on the topic of college, Steve’s first out-of-college job included serving as a gas station attendant. Imagine that!
Steve is strong in his faith, which has propelled him thus far in his career. He credits his wife and two adult sons with his success. He says his driving force also comes from having the ability to do things for others. His favorite business saying is this: “When all is said and done, more is said than done.” But be careful what you say, because one of his pet peeves is people not keeping their commitments. Leadership is important to him, and he has witnessed what a heavy impact leadership can have on a group of people. For all who have worked with him, Steve is known as the consummate professional and a true leader.
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