778: Cold Calling Is Dead! Increase Lead Conversion by Texting with Robby Trefethren

April 19, 2019

The rise of robocalls hasn’t done our industry any favors. Agents and ISAs who used to bring in big business by cold calling are now hard pressed to get FSBOs and expireds on the phone. Robby Trefethren started his real estate career as an ISA five years ago and has experienced this firsthand. On today’s show, Robby shares his current strategy for converting cold leads: texting. Listen and learn how Robby trains ISAs to bring hundreds of cold leads to closing annually via scheduled text messages. Plus, you’ll hear how to hire the right people for ISA positions, how to compensate high-quality ISAs, and more.


Listen to today’s show and learn:

  • Robby’s brief bio [2:36]
  • Tips on increasing your ROI for online leads [4:48]
  • What you need for better follow-up [7:03]
  • A service for filtering leads automatically [9:43]
  • What Robby does with “D leads” [12:12]
  • The text to send old leads every 45 days [14:45]
  • Why Robby believes cold calls are dying [18:46]
  • How to hire a great ISA [24:02]
  • How Robby compensates his ISAs [26:18]
  • The role ISAs play in agent accountability [28:14]
  • Robby’s donation to the Agent Success Toolbox [36:41]
  • Robby’s interview process for potential ISA hires [37:04]
  • How to break through your goals.
  • Plus so much more.

Robby Trefethren

Robby Trefethren is known as the Lead Geek for a reason. He has devoted the last five years to mastering the lead conversion game. He shares his thoughts within the Leads Geeks community, his coaching clients, our team, or anyone that is willing to listen. Robby lives in Moorhead with his amazing wife, two kids, and one on the way!

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