809: How to Negotiate Better Offers for Clients with Ruth Krishnan

July 26, 2019

A record of above-average sale prices is a huge selling point for listing agents. But how do you get the best possible offers for clients? The answer is simple: negotiation. On today’s Real Estate Rockstars, Ruth Krishnan shares how she negotiates sale prices for sellers that are, on average, 114 percent of list price. She also explains how to get buyers the best deal possible and several tips for negotiating with other agents from either side of the transaction. Plus, Ruth covers the psychology of pricing, the whys and hows of giving gifts to clients, and more.


Listen to today’s show and learn:

  • Ruth’s brief bio [1:59]
  • Ruth’s GCI and profit figures [2:58]
  • How to beat the average with sale price [7:23]
  • The psychology of pricing [10:26]
  • How to get buyers the best possible price [16:10]
  • Why Ruth doesn’t do both sides of the deal [22:51]
  • Where Ruth gets her business [25:55]
  • The tools that help Ruth run her business [31:47]
  • How Loom can improve your training process [33:25]
  • Ruth’s team structure [36:44]
  • Why and how to gift your clients [38:07]
  • Ruth’s advice to new agents [41:45]
  • How to break through your goals.
  • Plus so much more.

Ruth Krishnan

Ruth Krishnan lived in the SF Bay Area for the last 17 years, and she simply adores it. Before Ruth became a real estate agent, she had her own interior design firm, which gave her an eye for the details that matter most when you’re buying or selling a home. Ruth sees the potential for spaces in a unique way, and as a mother of two young boys, Ruth always thinks about how spaces can evolve with your family.

Ruth prides herself on delivering results for her clients and exceeding their expectations. She is extremely proud to be among the top 10 real estate agents in San Francisco out of over 4,900 agents. Recently, Ruth was ranked #158 out of 1.5M agents nationwide by WSJ Real Trends. It’s about so much more than just closing a deal – for her, it’s personal. Ruth is highly invested in ensuring her clients have her undivided attention and get what they need. To do this, Ruth carefully limits the number of clients she works with at a given time, and she has the best support team in the business to back her up.

Philanthropy and community involvement are very important to Ruth. She committed to giving 5% of her income each year to a wide variety of organizations.

When Ruth is not working, you can find her trying out new restaurants in the city, especially in those neighborhoods where she has homes listed. Ruth loves spending time with her husband and kids, exploring our city, traveling, hiking, biking, and hanging out with good friends.

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