Ben Bacal’s typical million-dollar listing sells in 30-90 days. On today’s podcast, he sits down with Pat to discuss the tool that makes it possible for him to sell properties worth millions of dollars in less than three months: video marketing. In addition to explaining how he markets listings, Ben shares video-marketing ideas that the average agent can implement with ease. Plus, Ben breaks down what makes his videos popular with both buyers and clients.

Learn how to get high-dollar listings and sell them quickly with professional-looking videos on this Real Estate Rockstars! Continue reading

If you want to make millions in real estate, selling high-dollar homes in the luxury market is one of the fastest ways to do it. However, in order to succeed, you’ll need to know the tips and tricks of top performers in this highly competitive niche. Chairman and CEO of HÔM Sotheby’s International Realty, Mike Shapiro, joins us today to offer his advice to agents who want to get into the luxury market. Listen as Mike explains how he turned a failing real estate business into southern California’s most successful luxury property brokerage. Also, be sure to catch Mike’s thoughts on where the luxury real estate market is going, what the hottest luxury features are, and more on this episode of Real Estate Rockstars. Continue reading

Ready to move up to luxury listings? More importantly, are you ready to become the go-to luxury listing agent in your local market? Don’t miss this podcast with luxury listing expert to get a wealth of actionable information you can put to use right away and turn yourself into a luxury listing specialist in your local real estate market.

Michael LaFido is a top-producing Realtor® and real estate consultant with over sixteen years of experience in the industry. Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become the key to his success. This approach is based on developing and maintaining relationships with his clients, so that he can serve them with the highest standard of customer service and respect. Michael LaFido is the author of the book “Marketing Luxury”.

Michael is the founder of the Marketing Luxury Group. The Marketing Luxury Group assists other real estate agents and affluent home owners by providing premium Bespoke services including “lifestyle marketing’, consulting, and PR services to help agents and owners sell their luxury homes using our proven and reputable strategies.

Michael also created the nationally recognized luxury certification for real estate agents which is known as Luxury Listing Specialist (LUXE). This new certification establishes a minimum set of standards for agents that represent luxury homes and is offered as Continuing Education (CE) for real estate agents in certain states.

Join us as Michael shares his mindset and a glance at his journey to becoming a Real Estate Rockstar by having his methods become “The New Standard” for marketing luxury homes today. Continue reading

Want to start your own real estate business? Real Estate Rockstar Anthony Marguleas jumped right in the real estate game with his own business from day 1. Hear how Anthony forgoed the traditional route of cutting his teeth with an established company and instead, created a highly successful real estate business which generated $4 million in sales his first year as a real estate agent. You’ll also hear how Anthony established himself as the go-to expert in his market along with driving leads to his company with a free marketing technique any agent can put into action.

Anthony Marguleas is the owner of Amalfi Estates, one of Los Angeles’ leading independent real estate companies. Founded in 1995, the company is headquartered in Pacific Palisades. Anthony is a true entrepreneur whose success comes through perseverance, hard work, and an unshakeable belief in the right of his clients to be well informed. He ensures that they receive the best possible information. His service is founded on the question, “Is it in my client’s best interest?”

He has individually sold close to $1 billion in properties, and is ranked #60 by The Wall Street Journal out of over one million agents nationwide. His award-winning approach to service has been profiled on ABC News and the Fine Living Network, as well as in The Wall Street Journal, Consumer Reports, and the Los Angeles Times. He has been a Real Estate columnist for local newspapers and has published 200 real estate articles. Since 2004, Anthony has guest lectured for UCLA’s real estate principles class, and he co-authored the book California Real Estate Client Strategies.

Anthony has a bachelor’s degree in business administration from the University of California, Riverside, where he received the Outstanding Alumnus Award. In addition, he was enrolled in the MRED program (Masters in Real Estate Development and Finance) at USC. He is an active member in several real estate organizations, including the State and National Association of Realtors, and holds several professional designations such as Certified Luxury Home Marketing Specialist. He is an expert negotiator thanks to his completion of the highly respected KARASS seminars course, which has helped save tens of thousands of dollars for his many clients. He truly believes in giving back to his community. As a former vice president of the Pacific Palisades Chamber of Commerce, Anthony is passionate about giving back 10% of his net commission from every sale to the charity of his clients’ choice. View the complete list of his donations.

Join us as Anthony shares his mindset and a glance at his journey to becoming a Real Estate Rockstar by providing exclusive representation to both buyers and sellers. Continue reading

Privileged to be Carmel-by-the-Sea local resident, Nicole Truszkowski offers an intimate perspective of the beautiful communities & neighborhoods along the Monterey Peninsula. Specializing in luxury real estate sales expanding almost two decades, the portfolio of homes she represents focus on oceanfront, golf, & country estates. Nicole has an impressive global sphere of influence database that she utilizes to accomplish her outstanding annual sales volume. She brings a vibrant energy & powerful sales skill set to service her impressive client list. Talented with strong negotiation & communications skills, tenacious follow through, creative marketing strategies, & a passion for technology. Nicole is the local expert on luxurious lifestyle with a discerning eye for quality interior design, and architecturally significant properties.

Join us as Nicole shares her mindset and a glance at her journey to becoming a Real Estate Rockstar by becoming a hyper local market expert. Continue reading

Jack Cotton founded Cotton Real Estate, now Sotheby’s International Realty, in 1974 and has overseen thousands of purchases and sales of Cape Cod properties. Jack’s mastery of Cape Cod Real Estate is clear, yet he never stops striving for new knowledge. In fact, he believes so strongly in the importance of continued training and education that he funded the creation of the Cotton Center for Real Estate studies at Cape Cod Community College in 2006. Jack has built his reputation as one of the most respected Cape Cod Real Estate professionals on the foundation of integrity. He is a real estate leader and is constantly inventing and fine-tuning techniques of the selling and buying processes.

Join us as Jack shares his mindset and a glance at his journey to becoming a Real Estate Rockstar by staying ahead of the curve with the best training and education and always finding new ways to serve customers. Continue reading