767: Adapt and Dominate Today’s Rapidly Changing Real Estate Markets with Veronica Figueroa

March 11, 2019

With nonstop technological advancements and entirely new types of competition, it’s no surprise that the real estate industry has changed. Instead of fighting these changes, broker Veronica Figueroa embraced them and built a new type of team; it worked. Last year, her team generated $2.3 million in commissions at a profit margin of 27 percent. On this Real Estate Rockstars, Veronica explains what it takes to build a profitable team in the era of iBuyers and fly-by-night agents. Listen and learn how to build and manage a loyal team of tech-savvy agents that’s able to adapt to today’s rapidly changing markets.


Listen to today’s show and learn:

  • Veronica’s brief bio [1:02]
  • Veronica’s GCI and profit figures [2:53]
  • What Veronica’s team looks like [7:14]
  • How Veronica offsets her Zillow costs [9:58]
  • How Veronica grows and manages her business [11:51]
  • A great tool for tracking and improving agents’ calls [19:25]
  • How Veronica distributes her agents’ leads [23:07]
  • What’s coming down the line with Zillow [31:58]
  • What happens behind the scenes with Zillow’s instant-offer program [35:06]
  • Predictions on the iBuyer phenomenon [42:06]
  • Why agents are listing homes for free via Opendoor [43:24]
  • Veronica’s donation to the Agent Success Toolbox [46:40]
  • How to break through your goals.
  • Plus so much more.

Veronica Figueroa

Veronica Figueroa leads the award-winning Figueroa Team of RE/MAX Innovation in Orlando, FL. Veronica will empower you with directional wisdom to grow your business. Veronica is a vivacious sought-after speaker & coach – focused on inspiring real estate agents to write their own story of success. Veronica has been featured on Inman News, Zillow, Real Trends, NAHREP, and RE/MAX International. She is one of the few Zillow Advisory Board Members for the nation and continues to explore “Team” concepts to stay forward thinking.

From humble beginnings, Veronica has grown and prospered. Today, she runs a highly successful dynamic team and have been recognized nationally by the CEO of Zillow, Real Trends, NAHREP, RE/MAX International & Inman; as a trend setter in team motivation, online lead conversion systems and for her out of the box leadership skills. Veronica is always excited to share her knowledge of over fifteen(+) years of real estate skills and how “thinking differently” has led her to become an industry leader.

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Thanks for Rocking Out

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